The Agentic CMO

EP19 — The B2B Reset CMO: Kelly Hopping on Rethinking Marketing in the Age of AI

Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused meas

EP18 — The Practical AI Marketer: David Magrini on Turning AI Into Business Value

Guest: David Magrini, Founder & CEO, Volute Group David Magrini joins Dave to explore what it really takes to turn AI into business value. Drawing on nearly 30 years of

EP17—The Content-First CMO: Caitlin Bigelow on Building Brands in a Decentralized World

Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized. From Google and webs

EP16 — The Birdeye PreVIEW: Eleni Edon and Justin Meredith on What's Next in AI Marketing

Birdeye View is one week away. In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Mere

EP15 — The Demand Generation CMO: Carole Lawson on Marketing Beyond the Funnel

The traditional marketing funnel is changing. As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no l

EP14 — The AI Transformation CMO: Dave Steer on Building Teams That Work With AI

AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools. In this episode of The Agent

EP13 — The No-Shortcut Marketer: Cameron LiButti on Building for the New Era of Search

There is no magic button for AI search. In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer

Ep12—The Agentic Marketing Playbook: Dave Lehman on the New Rules of Marketing

After interviewing 11 CMOs, founders, and AI leaders, Dave Lehman steps behind the mic to share the biggest themes shaping the future of marketing. In this solo episode

EP11—The AI Foundations Leader: How Tim Shea Is Building Smarter Marketing Systems

AI isn't replacing great marketers. It's amplifying the ones who already understand their business. In this episode of The Agentic CMO, Tim Shea, Founder & CE

EP10 — The Outcome-Driven CMO: How Birdeye’s CMO Deepak Bahree Is Moving Beyond AI Hype

The AI conversation has shifted. It's no longer about choosing between ChatGPT, Claude, Gemini, or the latest model. It's about building AI systems that actual

EP09 - The AI Systems Builder: How Dom Garrett Is Turning Marketing Into an Operating System

Dom Garrett doesn't just use AI. He's building his marketing organization around it. As SVP of Marketing & Communications at Diamond Residential Mortgage Corpo

EP08 - The Agentic CMO Whisperer: How Adam Dorfman Is Preparing Brands for AI Discovery

Adam Dorfman has spent nearly two decades helping brands stay ahead of search, from the early days of SEO to today's AI-powered discovery engines. In this episode, h

EP07 - The Lean AI Operator: How Melissa Stiles Runs Marketing for 500+ Storage Locations

Melissa Stiles, Chief Growth Officer at Storage Asset Management, oversees marketing for more than 500 self-storage locations across 100+ brands, giving her a front-row s

EP06 - The Human-First Growth Leader: How Robert D'Annibale Is Scaling Care With AI

Rob D'Annibale has watched patients begin their search for addiction treatment in ChatGPT and Gemini instead of Google, and at Crossroads, one of the largest nationa

EP05 - The AI-First Executive: How Michael DeHaven Is Reimagining Customer Experience

Michael DeHaven, Chief Systems & Digital Officer at Removery, has spent his career at the intersection of technology, digital experience, and marketing, and he believes t

EP04 - The AI Amplifier: Michael Toth on AI, Growth, and the Future of Multi-Brand Marketing

Michael Toth is helping Sun Auto Tire & Service navigate AI at enterprise scale, overseeing growth and strategy across more than 600 locations and 30+ brands. In this epi

EP03 - The Agentic Growth Leader: How Chad Palmer Is Navigating the AI Gold Rush

United Franchise Group Chief Growth Officer Chad Palmer has watched AI reshape how franchise owners and consumers discover businesses, and he’s helping his teams stay ahe

EP02 - The AI-Native Marketing Leader: Steve Estevez on Building an AI-Native Marketing Team

Steve Estevez has watched AI change how patients find and choose their dermatology provider, and he's built his marketing team around it. In this episode, he shares

EP01 - The AI-Driven CMO: How Melissa Cameron Is Winning the Local Search War

Melissa Cameron has been quietly building one of the most AI-forward marketing operations in self-storage, and in this episode she breaks down exactly how. From rethinkin

Welcome to The Agentic CMO

AI is changing how customers discover, evaluate, and choose brands.  Marketing leaders need a new playbook. Hosted by Dave Lehman, President and COO of Birdeye, The Agen