Marketing and Education

What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored

There is a growing gap between how education is marketed to and how it is actually experienced inside schools. Leaders are navigating full days that require constant con

AI Bans, Fall Deadlines, and What Will Get You A Response On LinkedIn

New York City Public Schools announced one of the most restrictive AI policies in the country, and LAUSD followed with a quiet moratorium of its own. For any company sell

K-12 EdTech Go-to-Market: Why Fifty States Are Really Fifty Different Countries?

EdTech go-to-market plans tend to get written as if there's one playbook that works everywhere. But anyone selling into more than one state learns quickly that isn't true

"Stop Building Solutions in Search of Problems": A Principal's Case for Slower EdTech

Budget crunches, look-alike products, and vendors that rarely talk to each other are making it harder than ever for school leaders to decide what to buy, and harder for E

LinkedIn Is Done With AI Slop: What That Means for Your Fall Content

LinkedIn just made a real change to how it ranks content, and it's aimed squarely at AI-generated posts. Captions are getting penalized for running too long, hashtags are

SSO or It's a No-Go: The Deal-Breakers One School Leader Won't Negotiate On

Most EdTech companies pitch schools before they understand how decisions get made inside them. School budgets are tight, sales cycles are long, and trust is hard to earn

Why This EdTech Startup Hired Marketing Before It Had a Product

Most early-stage EdTech companies build in a familiar order: product first, sales next, marketing whenever there's budget left over. It's an understandable instinct in a

Screen Bans, Slow Summers, and What LinkedIn Actually Rewards Right Now

There is a real tension building in K-12 right now. The "no screens" conversation that started with cell phone bans has moved into legislative territory, with 17 states i

What District Leaders Need Before They Say Yes

Selling into schools is rarely as straightforward as most teams expect. District leaders are navigating competing priorities, long approval cycles, staffing challenges,

Your Emails Are Too Polished: What Actually Works in EdTech Marketing

Hello, World! Most education brands know email should be their strongest channel and yet it rarely delivers on its potential. Between inconsistent sends, generic copy, a

What Teachers Really Think About EdTech Right Now

There’s a shift happening in how technology is being talked about in education. Questions around screen time, student well-being, and the role of EdTech are becoming mor

When “All EdTech Is Bad” Becomes the Conversation

There’s a noticeable shift happening in how technology is being talked about in education. What used to be a more measured conversation about tradeoffs and use is starti

What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored

What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets IgnoredJordan Moldenhauer March 26, 2026 There is a growing gap between how

AI Signals, Email Myths, and the Spring EdTech Buying Cycle

Education marketing often feels like two different worlds moving at once. The technology ecosystem shifts quickly, with AI tools introducing new ways for expertise to be

Why K–12 EdTech Sales Requires More Than a Great Demo

2 education has always required a different kind of sales approach. Long buying cycles. Multiple stakeholders. Deep accountability to students, families, and communities.

How AI, Buying Cycles, and Platform Shifts Are Reshaping Education Marketing

Education marketing is getting squeezed from both sides. Buyers are moving slower and asking for more proof, while the marketing landscape is moving faster than most team

Inside the 2025 State EdTech Trends Report, What Matters for 2026

State education agencies are moving faster than they are known for, and not because they want to. AI, funding uncertainty, and capacity constraints are forcing decisions

What Education Marketers Need to Know for 2026 and Where to Spend $10,000

Education marketing is entering another year of tight budgets, longer decision cycles, and higher expectations from districts. The uncertainty is familiar now, but the pr

How to Tell If Your EdTech Product Is Ready to Go to Market

In EdTech, things can start moving quickly. A new idea gets attention. A stakeholder asks for leads. A competitor launches something similar. Before long, teams feel pres

December Playbook: Support Teachers, Reach Leaders, and Get January Ready

December in K-12 is two weeks of chaos wrapped in out-of-office replies. Teachers are hanging on until winter break, district leaders are buried in celebrations and strat