Social Goals: Social media strategy for small businesses

What to Post This Week: 3 Content Ideas Small Businesses Can Create Right Now

Three content ideas, three different goals. And all of them are ones you can actually create this week. In this "What to Post This Week" episode, Kat breaks down three c

The Trial Reels Strategy That Actually Works for Local Businesses

You've seen the headlines: "I grew 3,000 followers this month from trial reels!" but is that actually a strategy small businesses can replicate? In this episode, Kat brea

My Weekly Content Creation Workflow (And How to Build Yours)

Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from

How to Sell on Social Media Without a Launch (And Still Get Bookings)

Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Soc

Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral

I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations

What Type of Social Media Content Builds Trust the Fastest?

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you

What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calenda

What Is B-Roll (And How to Use It for Your Business)

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-

Off-Season Content Strategy for Local Seasonal Businesses

This week's episode is a special one! It's the first listener question episode! Kat answers a question submitted by an Ontario flower farmer asking what to post on social

Your 2026 Social Media Strategy: Variety, Bravery & Actually Scheduling Content Time

It's February 2026, and if you're feeling like social media is louder, harder, and more soul-crushing than ever — you're not wrong. But here's the thing: this year isn't

My Top & Worst Performing Instagram Posts of 2025 (And What They Taught Me)

We’re halfway through January, and no — I didn’t do a “new year, new me” vibe this time around. But I did finally sit down to look back at my content from 2025, and in th

Balancing Business, Branding & Babies: Motherhood and Entrepreneurship with Ashley Wyatt

In this refreshingly honest episode of Social Goals, host Kat Tepylo Murphy sits down with Ashley Wyatt—creative director, mom of two under three, and founder of Monarch

Boring? Think Again: How Behind-the-Scenes Content Builds Real Business Connections

As small business owners, we often dismiss our daily routines as “boring” but that’s exactly what makes them valuable on social media. In this episode, Kat explains why y

Hashtags in 2026: What Instagram’s New Limits Mean for Your Small Business

In this episode, Kat tackles one of the most misunderstood and ever-changing parts of social media: hashtags. With Instagram now testing new limits of just 3 to 5 hashtag

Fun *Is* Effective: How Having Fun With Your Marketing Fuels Small Business Success

If marketing feels like a chore, your audience can tell—and your results will suffer. In this energizing solo episode, Kat breaks down the mindset shift that every small

How to Show Up (or Not!) for Black Friday Without Burning Out

Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies f

Work-Life Balance, According to My 7-Year-Old

After a brief podcast pause (because life happens!), Kat returns with the most adorable guests yet— her kids! This candid, cozy, and laughter-filled episode is a nod to a

Eating Candy and Building Community on Social Media with Lisa from Couture Candy

Lisa Couture, founder of Couture Candy, joins Kat for a heartfelt conversation about running a small business rooted in kindness and community. From launching during the

Designing with Intention: Visual Branding, Confidence & The Good Design Method with Stacy Aguilar

Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Agui

From Side Hustles to Full Time: How Bonnie Streamlined Her Socials & Quit Her Job

In this episode of Social Goals, I sit down with Canadian maker Bonnie Smith — the creative force behind Concrete Barn Co. and CBCo.Designs. From managing three Instagram