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Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
July 1, 2020
Getting more inbound links to your website helps improve your visibility in search engines, and that helps you get more customers. But let's face it...link building is hard work. And most of the information out there focuses on tactics for large,...
June 24, 2020
Chris Dreyer and his team at Rankings.IO just completed an extensive analysis of over 112,000 personal injury law search results pages. The data is fascinating and can be applied not only to the legal industry, but many other industries as well.We’ve...
June 19, 2020
At Local Marketing Institute, we're often asked what tools are the best for local marketing. Certainly, one of the most popular and powerful ones out there is SEMrush.So, we've asked Rich Barnett of SEMrush to join us for episode – a special "under the...
June 10, 2020
What are the biggest local SEO myths? Lee Auerbach, Chatmeter's SVP of Business Development, joins us to help sort out fact from fiction.Local SEO is continuously evolving requiring marketers to adapt quickly and protect their local rankings. But with...
June 3, 2020
What is schema markup and why is it important for your local business?Bottom line ... it can improve your local SEO and help more customers find you.For this Office Hours session, we’ve invited Martha van Berkel, one of the most respected schema markup...
May 27, 2020
When it comes to marketing, what is the “new normal” for local retailers and in-home service providers?Local marketing experts, Neal Polachek and Greg Sterling, join Eric Shanfelt to share perspectives and concrete examples of how local businesses need...
May 20, 2020
In this session, Eric Shanfelt, Founder of Local Marketing Institute shows local businesses how to get started with ecommerce and how to market their products for sale on a variety of platforms.You’ll learn how to:Get your ecommerce system to interact...
May 13, 2020
Local business reviews have evolved drastically over the years. But has your review strategy changed to adapt?In this session, local SEO expert, Mike Blumenthal, shows you how reviews have changed and what those changes mean for your business. You’ll...
May 8, 2020
Welcome to this week's edition of Local Marketing Week in Review ... the most important local marketing issues that impacted your business this week.Here's what's in this week's edition:Major Google search algorithm changeIs your GMB location being...
May 6, 2020
Have questions about your local Google My Business listing? How to deal with spam, improve your business listing’s visibility, or problems you may be experiencing? This your opportunity to ask Ben Fisher and get the advice you need.Ben is one of only...
May 1, 2020
Welcome to this week's edition of Local Marketing Week in Review ... the most important local marketing issues that impacted your business this week.Here's what's in this week's edition:What's happening with Google My Business?Other important listings...
April 29, 2020
Facebook remarketing can help local businesses reach customers more cost effectively than other advertising options. With remarketing, you target ads to existing customers or people who already know your business. These people are more likely to do...
April 24, 2020
The Local Marketing Week in Review episodes help businesses and agencies keep up-to-date on the most important developments in digital marketing for local businesses. Everything we talk about has to pass the "who cares" test and we focus on what you...
April 21, 2020
Technical site issues can have a big impact on SEO for your local business. Local SEO expert, Dani Owens, joins us in this session She covers the most common technical SEO problems that sites have and tells you how to improve or fix them.Examples...
April 14, 2020
Voice search optimization really is a big issue for local businesses. Whether it's Amazon Alexa, Apple Siri, Google Assistant or even Microsoft Cortana, voice search is widely used on mobile phones, smart speakers and other devices.But local voice...
April 7, 2020
Google Local Services Ads expert, Tom Waddington, joins us for this session to share best practices for LSAs.Local Services Ads aren’t just for home service businesses anymore. The program has expanded to include photographers, financial planners, real...
March 31, 2020
Do you know how customers really use online reviews to make decisions about your local business … and how you can better manage your online reputation?Since 2010, BrightLocal has conducted their annual Local Consumer Review Survey to answer this...
March 24, 2020
What are the specific factors that impact Google My Business rank? Which of these can you influence and how much can you really expect to impact your search rank?Every business wants to rank as high as possible, but Google’s algorithm is based on three...
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