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© 2021 Legal Marketing Lounge
Legal Marketing Lounge
As an attorney of 20 years, Annette Choti helps demystify law firm marketing so that you can grow your small law firm, gain more online visibility, and get more clients! Learn about law firm marketing, SEO (search engine optimization), content marketing, social media marketing, branding, advertising, Google algorithms, website design, and more to help you increase the organic traffic for your small or solo law firm. Mixing practical tips with an extra dose of humor will help you learn how to work smarter and not harder on your law firm's digital marketing strategy! All show notes and transcripts can be found at www.LawQuill.com/podcast
July 7, 2021
025 - Law Firm Marketing Strategies To Do Every Day
Law firm marketing is unique, and the common marketing tactics that work for other businesses do not always translate well for law firm marketing. However, there are a variety of marketing activities that are an ideal fit for law firms, depending on the particular goals of your business. When you adopt a certain mindset and include these everyday marketing activities, they will become second nature as you work on gaining clients and building up your business. THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
June 30, 2021
024 - Your Post-COVID Marketing Plan
We all weathered a heavy storm with the global pandemic in 2020 and 2021. Learn how your law firm can succeed with an optimized Post-COVID Marketing Plan! THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
June 16, 2021
023 - Why You Should Hire A Legal Content Writer
Quality content is like a magnet that draws people to your website and blog. Eventually, you want that content to draw in new business. When you provide meaningful, well-written content, it increases the chance that potential clients will find you in searches, land on your pages, and take the next step of contacting your law firm. The best way to get your content noticed is to work with a that is experienced in creating and publishing content for attorneys._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
June 2, 2021
#022 - Optimize Your Law Firm's LinkedIn Profile
93% of attorneys use the LinkedIn platform. LinkedIn can be a very valuable resource for your law firm’s marketing plan. The key to this success lies in a compelling profile. You must optimize your law firm’s profile on LinkedIn, because it is absolutely a crucial asset for your business. Listen in to learn more!_____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
May 26, 2021
#021 - Video Marketing For Your Law Firm
Video Marketing is one of the best ways to get your law firm better SEO results! Learn all of your options, including ones where you DONT get in front of a camera on today's episode! Also, Law Quill now provides video for our clients - check it out here: www.LawQuill.com/videos_____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
May 19, 2021
#020 - Law Firm Branding
With over 47,000 law firms operating in the United States, the legal industry is a competitive one, and one way to stand out is by creating a recognizable brand for your law firm. These days, branding is a common way for law firms to inform the public of services, to generate loyalty from clients, and to attract new business. Although it may seem more tangible to check off other marketing strategies, brand building is the cornerstone of everything else you are trying to accomplish. If you have not yet created a brand for your business, this may be the ideal time to start._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
May 12, 2021
#019 - Live Chat On Your Law Firm's Website
Our fast-paced, instant digital world has morphed most of us into demanding consumers who cannot wait. If a website visitor reaches out and does not get an immediate response from your law firm, you could lose them to a competitor. To prevent this, law firms have been turning to live chat, which can attract website users and confirm that someone is available 24/7. Live chat has pros and cons, but law firms should seriously consider live chat on their website to gain more clients. _____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
May 5, 2021
#018 - Hot Legal Marketing Trends
Digital marketing never stops, and if you want your law firm to continue to stay competitive, start looking at these hot digital marketing trends! They can give you the edge your law firm needs!_____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
April 28, 2021
#017 - Instagram For Lawyers
Instagram is another potent social media tool that claims over one billion active users. In the past, law firms have overlooked Instagram, but since the number of adult users has increased, more law firms are discovering its advantages. Using Instagram, some law firms have thousands of followers and high levels of engagement, and many lawyers agree that Instagram is an essential part of their online social media marketing strategy. If your law firm has ignored Instagram in the past, maybe it is time to take another look at Instagram and get all of the marketing benefits your competitors are enjoying. _____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here: [email protected]
April 21, 2021
#016 - How To Get More 5 Star Reviews For Your Law Firm
A recent study focusing on legal services reported that around 84% would not hire a lawyer who had less than a four-star review average. Gaining future clients and maintaining your law firm’s quality reputation depends on a steady flow of happy online reviews, but how can you make this happen? Here are 5 ways to increase the flow of 5-star reviews for your law firm._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
April 14, 2021
#015 - Perfect Your Law Firm's About Me Page
Your law firm’s About Me Page is one of the most popular spots on your website, so it is crucial to make it shine. It is the place to boost your brand, engage website visitors and connect them to real people. It is the venue where all of your efforts regarding your small digital marketing can finally have a place on the internet. It can highlight what your firm has accomplished, and how you can help future clients. If you need to get started on your law firm’s About Me Page, or if your existing page needs improvement, here are 5 ways to perfect it.____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected] is LivePublished: Mar. 24, 2021 @ 1AM Get episode better indexed by search engines.Listeners can tap through & see what’s coming up.Best way to share to social media for engagement.Share Episode On
April 7, 2021
014 - How To Keep Visitors On Your Website Longer (And Why It Matters!)
Your law firm’s website (and Google Analytics) records the way visitors view your site, and if they consistently exit after viewing only one page, these interactions increase the “bounce rate” for your law firm’s website. Since you want potential clients to thoroughly navigate your site and see all that you have to offer, the lower the bounce rate, the better. But, here is the IMPORTANT part: Reducing your bounce rate means that Google will serve you up before other law firm websites! You can take steps to make your site more hospitable and accessible to visitors, and reduce the bounce rate for your law firm’s website. _____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
March 31, 2021
#013 - Social Media Marketing For Lawyers
Social media for lawyers definitely needs to be used wisely, and there are some practices to avoid, but the benefits may outweigh any potential drawbacks. If you are examining social media marketing, listen to this week's podcast to discover how you can use social media to advance your law firm’s goals. _____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
March 24, 2021
#012: Email Marketing For Law Firms (Yes, It's Still Amazing!)
Although choosing marketing strategies for your small law firm can be overwhelming, one of the most potent and budget-friendly choices is email marketing.If you think of email as old fashioned, think again: 75% of small businesses count on email as their main source of gaining clients, because it works. Done correctly, email marketing for law firms can be an ideal component of an overall marketing plan.This episode will ABSOLUTELY help you examine the potential of email marketing for your small law firm, along with several things to consider as you get started._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
March 17, 2021
#011: Google My Business For Law Firms
This episode is all about why Google My Business (GMB) is so important for law firms. This is FREE REAL ESTATE on the internet that Google uses in its algorithm to determine SEO and rankings for their search engine! Learn how to use this valuable tool in this episode! _____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
March 10, 2021
#010: Repurposing Your Content Dozens Of Ways for SEO (Search Engine Optimization)
If you went through the entire Creating Great Content Series, CONGRATULATIONS! Now, you have an amazing piece of content that has keywords, internal and external links, and has the proper formatting for SEO.You can now take that ONE PIECE of content and repurpose it DOZENS of different ways!Seriously - DOZENS. Don't believe me? Listen to this episode to learn how!_____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
February 28, 2021
#005: Part 2 - Creating Great Content Series - Finding Incredible Topic Ideas To Write About
Generating content ideas for your law firm’s website can be challenging — in fact over half of the people using websites and blogs find this to be their biggest struggle. Sometimes the obstacle is just the mental challenge of generating ideas that will be relevant and interesting to your readers. If you didn’t have anything else to do, that might be easy enough, but most of us are juggling other tasks and job duties (and in your case, actually practicing law!) and do not have time to brainstorm a batch of content ideas. If whipping up fresh, regular content is causing you stress, there is creative help around the corner in this episode of Legal Marketing Lounge!CREATING GREAT CONTENT SERIESThis series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
February 28, 2021
#004: Part 1 - Creating Great Content Series - Why Great Content Matters
SEO is search engine optimization, and it is the way that Google integrates all of the information about your law firm from the entire internet to determine whether or not to place you on the first page of their search engine.If you are attempting to optimize your law firm’s website to gain the coveted top spots on Google’s search engine, one of the best ways to do so is through fresh content on your law firm’s website. This episode will focus on why new blog posts and fresh content on your law firm’s website matters, how to actually create and format your articles, and how to promote your articles once they are published on your law firm’s website.CREATING GREAT CONTENT SERIESThis series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
February 28, 2021
#002: Demystifying SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is a jigsaw puzzle with so many pieces that factor in to getting to those coveted first pages of Google. This episode will teach you what those puzzle pieces are, and which ones are the BEST for getting amazing organic traffic to your law firm's website. Learn what is great (and terrible) for SEO and how to make sure your law firm's website gets ranked high by Google!_____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
February 28, 2021
#006: Part 3 - Creating Great Content Series - Understanding Keywords For SEO
This episode will teach you how to FIND AND USE keywords to gain more organic traffic to your law firm's website! SEO (Search Engine Optimization) keywords are the lifeblood of digital marketing, and they can make a substantial difference in your website’s online visibility.SEO keywords are topics, phrases, or words that people search for repeatedly on the internet; they are the most popular terms people use when seeking specific information.CREATING GREAT CONTENT SERIESThis series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings._____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:[email protected]
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