Event Marketing: Redefined

EP 195 | Running Global Events with a Small Team and Bigger Expectations

Your CMO wants strategy. Your trade show is in three weeks. Your team just lost a headcount. Sound familiar?  Ashley Keating runs the entire events and field marketing f

EP 194 | The One Line That Turns Order-Takers Into Advisors

Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence.  In this episode: ✅ The strategy sessio

EP 193 | Your Event Isn't the Problem. Leadership Is.

Your event wasn't the problem. Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget,

EP 192 | Stop Measuring Customer Events Like Lead Gen

Customer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more

EP 191 | Stop Asking For More Budget. Start Asking For This.

Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely.  Matt says fighting for more money is usuall

EP 190 | Your Booth Is Only as Good as Your People

What's the point of a stunning trade show booth if nobody inside it knows why they're there?  Casey Smalley, Director of Global Events at Avetta, joins Matt Kl

EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand

Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully

EP 188 | Are You Summer-Busy or Fall-Ready?

Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks? Most event marketers aren't lazy. They&

EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working

Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward.  In

EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?

Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.”  But when budgets tighten and leadership wants answers, those metrics s

EP 185 | Most Booths Are Designed for the Wrong View

Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention. R

EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.

Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.

EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward

A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation.  In this episode, Stephanie Hunicke (Director of Global Marketing Events

EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast)

Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works

EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners

How do you know if the event agency you hired is actually a strategic partner? Or just a middleman?  Choosing the right agency partner can shape the success of an entire

EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI

Most event programs are built around visibility: booths, sponsorships, brand presence For years, that approach was considered the safest way to drive pipeline. But what

EP 179 | Why Most Event Strategies Never Make It to Revenue

Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials. And yet, the results rarely match t

EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)

The event didn’t start on the show floor. By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted,

EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out

Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets? In this episode, Matt is joined agai

EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs

Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust. And yet, many event programs are still planned an