DPC Life: Direct Primary Care Podcast

Why Hiring a Marketing Company First Was the Wrong Move and What to Do Instead When You Launch Your Practice - Part 2

In Part 2 of our conversation with Dr. Janeeka Benoit, we get into the marketing side: why the copy she paid for did not sound like her, how she nurtures leads from her f

Why Hiring a Marketing Company First Was the Wrong Move and What to Do Instead When You Launch Your Practice - Part 1

What happens when you stop taking the lower rate and start setting your own? Dr. Janeeka Benoit is an internal medicine and sports medicine board, based in Murfreesboro,

How to Launch a Telehealth Direct Primary Care Practice While Still Working in the ER: What Dr. Christina Long Learned in Year One - Part 2

In Part 2 of our conversation with Dr. Christina Long, we get into the operations behind a cash-based telehealth practice: the EHR that was not built for compound pharmac

How to Launch a Telehealth Direct Primary Care Practice While Still Working in the ER: What Dr. Christina Long Learned in Year One - Part 1

What does it actually cost to start a telehealth practice, and what do the Facebook groups forget to tell you? Dr. Christina Long is an emergency medicine physician in Ut

The Bad Business Decisions That Built a 1,500-Patient Direct Primary Care Practice with Dr. Charles Opperman - Part 2

In Part 2 of our conversation with Dr. Charles Opperman, we cover how his gold tier visit fee works, how he helps patients choose the right membership tier, and how he se

The Bad Business Decisions That Built a 1,500-Patient Direct Primary Care Practice with Dr. Charles Opperman - Part 1

Is age-based pricing really the only way to run a Direct Primary Care practice? Dr. Charles Opperman, internist and founder of Simplicity Health in Ohio, didn't think so.

From Starting a DPC Practice From Scratch to Taking Over an Existing One: Dr. Amber Price's Unconventional Journey - Part 2

In Part 2 of our conversation with Dr. Amber Price, we continue the discussion about rebuilding a Direct Primary Care practice, the lessons learned along the way, and wha

From Starting a DPC Practice From Scratch to Taking Over an Existing One: Dr. Amber Price's Unconventional Journey

What happens when you build the Direct Primary Care practice you always wanted and then life forces you to start over? Dr. Amber Price, a pediatrician, began building he

How to Explain Direct Primary Care to Someone Who Has Never Heard of It with Dr. Michelle Mark

She is leaving a fee-for-service job in the fall and has not yet figured out what to call her practice, what her elevator pitch is, or who her ideal patient is. Dr. Mich

DPC Series Ep. 4: Resident to DPC Owner - Clinic Update, Marketing Strategy, and What She Did Not Expect

She finished residency on a Friday. By Monday she had moved out of her house, put everything in a storage unit, and had no job lined up. But she still chose to go all in

Growing a DPC Practice Without Social Media: How Dr. Lina Feaster Attracts Patients

You have been in fee-for-service medicine for years. You are good at it. And it is quietly draining the life out of you… Dr. Lina Feaster stayed in the system for over t

No Plan, No Patients, New Town: Dr. Nicole Newingham's DPC Launch Story

Today I'm coaching Dr. Nicole Newingham, a family physician in Newtown, PA who is four weeks out from the soft launch of Neu Lifestyle Medicine. Nicole did something a lo

Dr. Erik Petersen on How Automations Can Save Your DPC Practice

Today we're replaying my conversation with Dr. Erik Petersen, co-founder of First Call DPC in Panama City Beach, Florida. Erik is an emergency medicine physician (med-ped

DPC Marketing Fix: Pick One Patient, Not Everyone

Today we're replaying my coaching conversation with Dr. Jo Ann Beltre, the founder of Wander Caare Pediatrics in Epping, NH. Dr. Jo Ann is a pediatric DPC doctor with mor

SEO Grew Her DPC in a Month: Dr. Lok's Asheville Playbook

Today we're replaying my conversation with Dr. Catherine Lok, the founder of now Well Woven Direct Primary Care. Catherine went straight from residency into DPC after eig

Shoved Into DPC: Her Corporate System Closed While Fully Booked

Huge congratulations to Dr. Michelle Cooke, the 2026 DPC Physician of the Year. 💛 We are so proud, so inspired, and so grateful for the work she is doing at Sol Direct Pr

A DPC Hiring Lesson: How Do You Hire the Right Doctor for Your DPC Practice?

Huge congratulations to Dr. Wendy Molaska, who was recently honored with the inaugural DPC Physician of the Year Award at the DPC Summit. We could not be more proud of he

DPC Mastery: Shifting from "Salesy" Marketing to True Patient Service

Today I'm coaching Dr. Maheswari Raja of Flower Mound, TX, an 18-year family physician who just walked away from her seventh job in corporate medicine and is opening Anch

What No One Tells You About Leaving Traditional Pediatrics to Open Your Own DPC Practice

Dr. Chelsea Johnson is back on the podcast, four months into her pediatric DPC in Liberty, MO. When we last talked, she was two weeks out from opening. Today, she's runni

DPC Series Episode 3: Six Months Ahead of Schedule with Dr. Brian Bost

Six weeks ago, Dr. Brian Bost was a telemedicine-only doc with a soft launch and a long timeline. Today, he's standing in his brand new brick-and-mortar office in Denver,