Marketing · Natalie Silverstein

Collectively Verified

by Natalie Silverstein

There’s no shortage of hot takes, trends, and “next big things.” Creator marketing moves fast, but we’re interested in what actually holds up for brands, creators, and their audiences. Collectively Verified is a creator marketing podcast hosted by Natalie Silverstein, Chief Innovation Officer at Collectively, featuring the leaders shaping the industry and the firsthand experience behind the ideas getting attention. We make sense of what matters now, and what’s worth carrying forward. Not everything deserves your attention. We’re here to help verify what does.

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Latest episodes

Showing 3 · updated from the feed

How Haleon Builds Creator Content Inside a Regulated Category | Marissa Solan

Brands don't own their audiences anymore. Consumers do. So what happens when the category is one of the most regulated in marketing? In this episode of Collectively Veri

Oct 8
33 min

The Comment Feed Is Talking. Is Your Brand Listening? | Ryan Stern

Creator marketing isn't a channel brands can bolt onto a campaign anymore. It's becoming part of how the strongest brands build, communicate and grow. In this episode of

Sep 23
38 min

Introducing Collectively Verified

Creator marketing has no shortage of opinions. What it lacks is clarity. Every platform shift, creator trend, cultural moment, and new technology brings another predicti

Sep 16
1 min

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