Marketing by Shelby

5 Sales-Boosting Strategies for Authors & Artists

The end of the year is one of the biggest sales opportunities creatives have — and most authors, artists, and makers let it pass without a real plan. In this video I'm gi

How to Make More Sales from Your Social Media Posts

If you've used social media for any period of time, you've probably realized that simply posting about your work doesn't just lead to sales on its own. The thing is, ther

Emails That Sell on Autopilot (Beginner & Advanced Email Automations)

What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email a

What to Post This Week: 7 Content Ideas for Authors & Artists

If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve

These Authors and Artists Went Viral (Here's Why!)

Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagem

Why Your Views Are Up But Your Followers Aren't (Q&A)

Open me for additional resources mentioned in today's Q&A! Is success really about talent and luck, or is something else going on? I'm answering real questions from autho

The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First)

To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50:

How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists)

In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human conne

Instagram 2026 Update: What's New

In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about: - Instagram carousels versus reels - interesting

Content Repurposing for Creatives: Work Less, Post More

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby Content repurp

Unpopular Opinions Every Author & Artist Needs to Hear

I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m sa

Book & Art Marketing Q&A: I Feel Invisible. HELP!

Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions. In this

What to Do When Social Media Stops Working

Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.

10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen

This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Insta

Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead)

If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm wa

5 Content Ideas That Will Get You Sales (Not Just Likes)

Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I lov

Authors/Artists: Sell Without Feeling Salesy

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby 🎉 Want to go d

The 3-Part Marketing Method Every Author and Artist Needs

FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summit If marketing has ever felt like too much (too compli

2026 Guide to Email Newsletters for Authors & Artists

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby While you're h

Go Viral on TikTok (for Authors & Artists)

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and sli