Chain Pod

Don't Trade Your Brand for a Quick Sale: Black Friday Creative That Actually Stands Out

Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple of

Don't Get Discovered in November: Your BFCM Runway, Month by Month

If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative m

Share of Wallet: Building a BFCM Offer Worth Holding Out For

Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client ba

Creative Velocity: What to Load Into Meta Before Peak Season

So with peak season coming, Adele's in the hot seat for a mini episode. We reveal the winning creative on Meta, how many new ads you actually need each week, the 70/20/20

BFCM Won't Fix Your Cash Flow: Money Talk with Steff Anderson

We sat down with Steff Anderson of Pinnacle Road, Chain Social's accountant of ten years, and the woman we send our clients to when they need someone realistic in the roo

Ep. 7 BFCM Starts in August: Email Tips For Your Biggest Peak Season

This week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across f

Ep. 6 The Meta Cheat Sheet for Startups with Aimee Smart

Adele has pulled in the one person who knows her brain better than anyone: Chain's Digital Team Lead, Aimee Smart. Eight years working side by side and still on the tools

Ep 5. How Nala Built A Content System To Successfully Scale On Meta

Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-mill

Ep 4. Meta Ads What's In / What's Out Right Now - Rapid Fire with Adele Elliott

Adele is in the hot seat. Shelby fires off the Meta tactics brands are still clinging to, and Adele calls each one IN or OUT for 2026, with the why behind every verdict.

Ep 3. AI Decoded for Brands & Marketers, Without the Overwhelm with Daniela Valencia

Our very first guest, and who better than an AI consultant? Shelby and Adele sit down with Daniela Valencia to make AI feel less overwhelming and a lot more useful for ma

Ep 2. The Conversion Equation Every E-Com Brand Needs Before Spending on Ads with Shelby Van Zwol

You can't advertise your way out of weak foundations. Period. In this (not-so-short) episode, Shelby and Adele get into the nitty gritty of what every e-commerce brand

The Pilot: Meet Shelby, Adele and Your New Unfair Advantage

Welcome to the very first episode of the Chain Social podcast! We are kicking off the series by stripping back the glossy facade of digital marketing and giving you an h