The Enrollment Brief

Stop Saying "World-Class Faculty": 3 Ways to Improve Your Recruitment Story This Fall

Every campus says it has a close-knit community and world-class faculty, but prospective students have learned to scroll past all of it. In this episode, Jarrett Smith, S

The Case for a Campus Fun Strategy

Jeff Kallay has been on a post-pandemic mission to bring fun back to campus, and this episode makes the case that student happiness deserves an actual strategy. Citing Bl

Don't Send Your Team to a Conference Without a Plan

Every year, enrollment and marketing leaders sign off on conference registrations, flights, and hotel rooms... sometimes without much of a plan for what comes back. In th

AI and the Fight for the Value of a College Degree

The tangible impact of AI has arrived, from data center booms to hiring freezes, and higher education is squarely in its path. In this episode, Jarrett Smith, Scott Rhode

Why Families Are Choosing Vibe Schools Over the Ivy League

A Forbes article on the rise of the "vibe school" caught fire last fall, and Jeff Kallay brings it to the table for a closer look. The premise: a growing number of famili

AI Search: Higher Ed's Brutally Honest Brand Mirror

Most conversations about AI search in higher education center on visibility: how do we show up in ChatGPT or AI Overviews? Jarrett Smith opens this episode with a differe

When Your Enrollment Problem is Actually an Experience Problem

For many enrollment leaders, the greatest frustration is being held accountable for metrics they don't fully control. Scott Rhodes opens the discussion with a blunt truth

Why Starting Salaries Matter More Than Student Orgs in 2026

In The Enrollment Brief's debut episode, Jarrett Smith, Scott Rhodes, and Jeff Kallay dive into a thought-provoking report from Advent that suggests a fundamental shift i