Great Events

Use Registration Data to Personalize On-Site Moments

Great content isn't enough to wow audiences anymore. When every event can deliver a polished keynote, personalization becomes the real differentiator.  In this episode

How To Design Events Around Meaningful Outcomes

A sold-out event does not always mean it’s successful. Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achiev

How Wounded Warrior Project Pulls Off 400 Events a Year

Planning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale. For the Wounded Warrior Project, building a stronger

What Meaningful Intent Signals Look Like at Events

Your event had 1,000 attendees. Great. But how many showed buying intent? Attendance, booth traffic, and badge scans only tell part of the story. In this episode, Steph

The TED Ecosystem: Building Human-Centered Experiences at Scale

TED is so much more than just an events company.  Globally, their audience trusts them to spread big ideas, spark important conversations, and create meaningful experien

Mid-Year Trend Update: Micro Events, Intentional Design and More

Events are getting smaller and smaller in 2026. It’s got a lot to do with AI. Audiences are skeptical, overloaded, and craving something authentic. Intimate gatherings,

Why Great Events Don’t Choose Between Revenue and Attendee Experience

Can events be both data-driven and people-focused? According to MPI’s Lori Pugh and Rachel Benedick, absolutely. In this episode, Rachel Andrews chats with industry vete

The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest

Meet the woman who built the sponsorship strategy behind Fanatics Fest. In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Spon

Daniel Murray on How B2B Marketers Earn Attention in 2026

Daniel Murray on How B2B Marketers Earn Attention in 2026 What’s broken in B2B marketing? And how do we fix it? In this episode, Camille Arnold and Daniel Murray, found

How to Actually Build Accessible Events Beyond Compliance

Accessibility is not a trend. It’s a fundamental part of how great events are designed and delivered.  In this episode, Felicia Asiedu sits down with Stephen Cutchins, D

The Demand Gen Playbook for Event Leaders

People know that events work, but how do you prove it? In this episode, Rachel Andrews and Megan Martin, founder of M Squared Dynamics, discuss the strategies and metric

There’s a Right Way to Use AI in Video. Most Marketers Miss It.

In an AI-dominated digital world, earning audience trust is hard.  But that also means it’s more important than ever. In this episode, Kelly Cheng, CMO of Goldcast, exp

The Secret Sauce of Events That Build Brand and Drive Pipeline

Great events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-term value. In this epis

Cycle Literacy: The Leadership Advantage No One Talks About

What on earth does the menstrual cycle have to do with leadership? Everything, if you care about performance, burnout, and team dynamics. In this episode, Felicia Asiedu

The SEO vs GEO Playbook: How to Optimize Event Content for AI

SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach vi

What Modern Attendees Expect: Data, Design, and the Future of Events

Many events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events struggle to connect wit

Part 2: 4 Event Trends You Can't Ignore in 2026

Some things never change in the events industry. But as we look ahead to 2026, we’re seeing shifts that can’t be ignored. In this episode, hosts Alyssa Peltier, Rachel A

Part 1: 5 Event Trends You Can't Ignore in 2026

As we kick off the new year, the events industry is buzzing with exciting new trends that will redefine how we plan experiences. In this episode, hosts Alyssa Peltier, R

5 Lessons from 2025 to Carry You Through 2026

2025 was a big year for events. Elections reshaped the global landscape. AI became more disruptive and unavoidable. And teams were stretched thinner than ever. In this e

Event Strategy That Actually Drives Business Impact

Events bring your brand to life like no other medium can. But creating an unforgettable experience requires a perfect blend of creativity and technology. At Cvent CONNEC