Business of Marketing

Special Edition: The $100bn Commerce Media Opportunity - Matt Conlin, Founder & Chief Customer Officer, Fluent

Commerce media is emerging as one of the biggest shifts in digital advertising. Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel companies and

Cannes Lions Special: Sarah Robertson, Chief Product Officer at Experian, on Turning Data Into Outcomes

Recorded live at Cannes Lions, Justin Cooke is joined by Sarah Robertson, Chief Product Officer at Experian, for a conversation about one of the persistent challenges fac

Cannes Lions: Pierce Cook-Anderson of Mail Metro Media on Publishing’s Existential Moment

Recorded live at Cannes Lions, John Horsley is joined by Pierce Cook-Anderson, Managing Director, Advertising at Mail Metro Media. After more than 20 years spanning publ

Cannes Lions: Olaf van Gerwen of Chuck Studios on Why Food Advertising Sells the Category, Not the Brand

What makes a burger look like your burger? Or a beer look like your beer? For Olaf van Gerwen, Founder & Global Creative Director of Chuck Studios, that question gets to

Special Edition: LiveRamp’s Travis Clinger on the New Infrastructure of Marketing

AI is changing how consumers discover products, how brands reach them and, increasingly, how marketing itself gets done. John Horsley is joined by Travis Clinger, Chief

Special Edition: Travis Clinger on the New Infrastructure of Marketing

The customer journey is fragmenting fast. AI is creating entirely new consumer touchpoints. And the marketing infrastructure underneath it all is having to change with it

Cannes Lions: Luca Filardo CRO, Adlook on AI, Accountability and the Future of Programmatic

For years, programmatic advertising has been optimised around clicks, viewability and other proxy metrics. But marketers increasingly want a much simpler answer: what did

Cannes Lions: Why First-Party Data Still Isn’t Working with Rob McLaughlin, AUDIENCES

Most brands say they have a first-party data strategy. Far fewer are actually using that data to shape the media they buy. Recorded live at Cannes Lions, John Horsley si

Cannes Lions: Luis Miguel Messianu, MEL on Why Culture Will Win in the Age of AI

Recorded live at Cannes Lions 2026, Justin Cooke sits down with Luis Miguel Messianu, Founder, President and Chief Creative Officer of MEL, for a conversation about cultu

Cannes Lions: Lisa Morgan, Generation Media on Fandom, AI and the Future of Media

Recorded live at Cannes Lions 2026, Justin Cooke sits down with Lisa Morgan, Managing Director of Generation Media, one of the UK’s leading independent media agencies spe

Cannes Lions: Miguel Machado, Keenfolks on AI, Data and the End of Campaign Marketing

AI might be dominating the conversation in marketing, but Miguel Machado believes most businesses are focusing on the wrong thing. Recorded live at Cannes Lions 2026, Ju

Cannes Lions: Katie Mitchell, Seen Studios on Why Brand Experience Must Connect Physical and Digital

Recorded live at Cannes Lions, Katie Mitchell, Managing Director of Seen Studios, joins Justin Cooke on the Business of Marketing to explore why the future of brand exper

Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising

Recorded live at Cannes Lions 2026, Justin Cooke sits down with Marcus Startzel, CEO of GumGum, to explore what the next era of advertising looks like when brands stop th

Cannes Lions: Alistair Hill, On Device on Why Marketing Measurement Is Still Broken

Recorded live at Cannes Lions, John Horsley sits down with Alistair Hill, Co-Founder of On Device, to explore why marketing measurement still gets so much wrong. They di

Cannes Lions: Emma Armstrong, BBDO New York on AI, Creativity and the Future of Agencies

Emma Armstrong, CEO of BBDO New York and Global Transformation Officer at BBDO Worldwide, joins John Horsley live from Cannes Lions to discuss AI, creativity, brand build

Erin Chin, Logitech G: Creators Are Business Partners, Not Marketing Channels | Cannes Lions

In this episode of The Business of Marketing, John Horsley sits down with Erin Chin, Global Head of Brand Marketing at Logitech G, live from Cannes Lions, for a wide-rang

Carmen Rodriguez, Global Chief Growth Officer at GUT - Live at Cannes Lions

Carmen Rodriguez, Global Chief Growth Officer at GUT, on bravery, sustainable growth and why the best agencies know when to say no. Recorded live at Cannes Lions, Justin

Michael Scott, Global CRO, LoopMe - Live at Cannes Lions

Michael Scott, Global CRO, LoopMe: Why Brand Performance Is Back What happens when marketers focus too heavily on the 5% of consumers already in market? Michael Scott,

Tracey Shirtcliff, Founder & CEO, SCOPE Better - Live at Cannes Lions

Tracey Shirtcliff, Founder & CEO of Scope Better, joins John Horsley live from Cannes Lions to unpack one of the biggest commercial problems facing agencies: why so many

Tom Murphy, Chief Creative Officer at VML live from Cannes Lions

Tom Murphy, Chief Creative Officer at VML, joins John Horsley live at Cannes Lions for a sharp conversation about creativity, AI, advertising and what actually makes peop