Build That Business

145: I Love Money (and I think you should too)

145: I Love Money (and I think you should too) The money advice most of us grew up with was built for employees. Budget everything, cut back, save more. And in that cont

144: The Clue Stack: The Word Was Yes. Everything Else Was No.

144: The Clue Stack: The Word Was Yes. Everything Else Was No. You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye

143: Break the Ice Before It Freezes: The Gordon Principle

143: Break the Ice Before It Freezes: The Gordon Principle It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it

142: The Soft CTA is Killing Your Sales

142: The Soft CTA is Killing Your Sales  You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take

141: Why We Quit Before the Yes

141: Why We Quit Before the Yes Links mentioned in the episode: Join our free live sales instincts masterclass: The Easiest Yes at www.Easiestyes.com  Something happen

140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point

140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point  I've been doing the thing that works. The data is clear. And yet every part of me

139: Let The Chips Fall. Gather The Data. Ask The Question.

139: Let The Chips Fall. Gather The Data. Ask The Question. We spend so much time asking everyone else what they think...our friends, our family, other business owners,

138: "Always Be Closing" Is Gross. Here's What to Do Instead...

138: "Always Be Closing" Is Gross. Here's What to Do Instead... "Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns o

137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve

137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve There's a conversation I keeps coming back to. One of my clients who was done explaining. Don

136: What Separates the Top 2% in an AI World: The Human Advantage

136: What Separates the Top 2% in an AI World: The Human Advantage If AI can write your emails, build your funnels, and generate your content.. what's left? That&a

135: The Silence Was the Story: How I've Been Rebuilding

Episode 135: The Silence Was the Story: How I've Been Rebuilding If you've been waiting for a new episode — it's here. And this one is different. After a

134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect

134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeou

133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect

133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Juli

132: Sales Convos Pt. 1 - Leads vs. Sales: From The Gorgeous Effect

Featuring Julie Chenell, Cathy Olson & special guest Lindsay J. Williams I’m kicking off a special three-part series from my guest appearance on The Gorgeous Effect Podc

131: What 11 Years of Entrepreneurship Taught Me About Living

Episode 131: What 11 Years of Entrepreneurship Taught Me About Living This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anythin

130: Your Standards Shape Your Life, Not Your Goals

130: Your Standards Shape Your Life, Not Your Goals  This one’s a little different, and it’s personal. Over the last six months, I’ve walked through one of the hardest

129: Hustle? Rest? Or Risk? Here’s How You Know…

Episode 129: Hustle? Rest? Or Risk? Here’s How You Know… I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in th

128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business

Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business Ever feel like you’re working nonstop in your business but still not seeing the growt

127: Scarcity Sells: How to Create Urgency Without Feeling Pushy

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 6: Scarcity Sells: How to Create Urgency Without Fe

126: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows

6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 5: How to Attract Your Ideal Clients (Not Just Free