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Marketing · Zack Kilgore and Gabe Petersen

Buffering

by Zack Kilgore and Gabe Petersen

Buffering - Powered by Calix is a weekly podcast hosted by Zack Kilgore and Gabe Petersen from the Calix Success and Field Strategy teams. We break down how marketing, data, and AI drive real-world growth, from customer experience to emerging tools and trends. With 25+ years of combined experience, Gabe and Zack cut through the noise on what drives results, where organizations get stuck, and how to optimize performance and growth. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.

Latest episodes

Showing 20 · updated from the feed

The Agentic Consumer: How AI Is Changing the Rules of Customer Retention

This week on Buffering, we’re exploring the rise of the synthetic consumer and what happens when AI agents start acting on our behalf. From autonomously shopping and nego

Oct 16
39 min

Live from WTA: Competing in the Age of Starlink and LEO

This week on Buffering, Gabe sits down with Kyle Redman of ATC to talk about one of the biggest challenges facing broadband providers today: competing with Starlink. From

Oct 7
50 min

The Psychology of Buying: What Your Customers Can't Tell You with Melina Palmer

This week on Buffering, Gabe sits down with Melina Palmer, founder of The Brainy Business and a leading voice in behavioral economics, to explore the psychology behind wh

Oct 2
18 min

The Managed Wi-Fi Problem: When Operator Language Misses the Customer

This week on Buffering, Zack and Gabe take on one of broadband’s most debated terms: managed Wi-Fi. While operators know exactly what it means, customers may not see the

Sep 22
37 min

Drag and Drop Your Way Out: Building Websites in the Agentic Era

This week on Buffering, Zack and Gabe explore how AI is changing the way websites are built, maintained, and personalized. From moving beyond rigid templates and drag and

Sep 15
35 min

The Taglines We Need to Retire: 10 Broadband Marketing Claims to Replace

This week on Buffering, we are counting down ten broadband marketing taglines that might be ready for retirement. From “blazing fast” and “future proof” to “powers every

Sep 8
40 min

The Experience Provider: Are Legacy CX Playbooks Are Holding You Back?

This week on Buffering, we’re retiring six customer experience mantras that may have helped build businesses but won’t necessarily help them grow. Inspired by Customer Ex

Sep 1
40 min

The Enablement Gap: From Task Assistance to Governed Operations

This week on Buffering, we’re going beyond the AI slop problem and asking a bigger question: how can organizations actually enable their employees to use AI well? Zack an

Aug 24
39 min

The AI Slop Trap: Are We Outsourcing Our Brains?

This week on Buffering, we dive into the AI slop problem and the growing debate over whether AI is making people dumber. From cringy LinkedIn posts to low effort AI gener

Aug 18
40 min

The Next Connectivity Disruption: Starlink is Going Mobile

This week on Buffering, Zack and Gabe take a deep dive into Starlink's latest moves and what they could mean for Communication Service Providers (CSPs). With Starlink rea

Aug 10
43 min

The Golden Circle of Broadband: What’s the Why Behind Your Network?

This week on Buffering, Zack is joined by Kristin and Christina for a conversation about one of the biggest challenges facing Communication Service Providers (CSPs): stan

Aug 4
35 min

Winning in the AI Era: How CSPs Can Future-Proof Their Workforce

This week on Buffering, Zack and Gabe explore what it really means to become AI-native—and why simply using ChatGPT is no longer enough. They discuss how Communication Se

Jul 21
37 min

Inside Meta Ads Manager: A Step-by-Step Guide for CSPs

This week on Buffering, we’re diving into one of the most powerful tools available to Communication Service Providers (CSPs): Meta Ads Manager. Zack and Gabe walk through

Jul 14
46 min

The Next Broadband Battle: Defending the Subscriber Relationship

This week on Buffering, Zack and Gabe explore how the broadband industry has reached a turning point. As network expansion slows and new competitors like Amazon and satel

Jul 7
41 min

The Discount Trap: The Hidden Cost of Promotional Pricing

This week on Buffering, We are tackling one of the most debated topics in broadband: promotional pricing. As more providers look to discounts and introductory offers to b

Jun 23
36 min

The Cool Gap: Why Better Technology Doesn't Always Win

This week on Buffering, Zack and Gabe unpack two of the biggest technology stories of the summer: Apple's latest WWDC announcements and SpaceX's record-breaking IPO. From

Jun 15
38 min

Winning with AI: The 90 Day Blueprint for Business Transformation with Charlene Li

This week on Buffering, we welcome back Charlene Li, New York Times bestselling author and co-author of Winning with AI: The 90 Day Blueprint for Success. Together, we ex

Jun 9
48 min

Broadband Websites vs. AI: What Service Providers Are Getting Wrong

This week on Buffering, we do something a little different. Instead of just talking about bad broadband websites, we built one. Based on real world ISP websites and real

Jun 2
44 min

A New Era for Search: Google's AI Revolution

This week on Buffering, we are exploring Google's latest search transformation and what may be the biggest shift to search in more than 25 years. From the end of the ten

May 26
34 min

The Conversion Crisis: What Bad Websites Actually Cost

This week on Buffering, we are diving into the state of broadband websites in 2026 and asking a simple question: what is a bad website actually costing you? From outdated

May 19
37 min

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