Breaking Through in Cybersecurity Marketing

Creator Campaigns, LinkedIn Strategy, and RIP to the Funnel with CrowdStrike, LinkedIn, and Sandra Liu

Episode Summary: Gianna sits down with Vab Dwivedi, VP of Digital Experience at CrowdStrike, Sandra Liu, a cybersecurity creator with over 200,000 LinkedIn followers, an

What CEOs Actually Think When They Watch CMOs Operate with David Politis

Episode Summary: When David Politis sits down with Gianna and Charles on CyberCMO Confidential, you’re getting something rare: A CEO who loves marketing telling you exac

The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer

Episode Summary: Yael Grauer won a Pulitzer and got laid off in the same year. She is a freelance investigative reporter covering cybersecurity, privacy, and surveillanc

How to Build a Marketing Strategy AI Cannot Commoditize with Brian Reed of Corsha

Episode Summary: Brian Reed has been a CMO six times. He's also watched AI flatten marketing for the past two years and has said so out loud, including in a manifesto he

How Check Point Built a Cybersecurity Arcade Game in Under a Month with Gemma Goldstein

Episode Summary: Gemma Goldstein had a quiet Thursday in the office, a domain someone spotted for sale, and an idea. A few short weeks later, Check Point's Exposure Mana

Behind the Cyber Creator: An AMA with Infosec Pat (Patrick Gorman)

Episode Summary: Patrick Gorman started making YouTube videos during COVID to study for a certification with friends. He now has over 100,000 subscribers and runs a pent

When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel

Episode Summary: Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scr

Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

Episode Summary: Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolvi

What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

Episode Summary: Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experi

Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n

How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

Episode Summary: Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. H

AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

Episode Summary: JP Bourget sold a SOAR company, named his next one after cycling and blue teaming, got Fat Mike from NOFX to show up at his RSAC event, then took him to

How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Episode Summary: CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber

How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group

Episode Summary: Content syndication has earned a mixed reputation among cybersecurity marketers. Too often, programs generate large volumes of leads but little measura

From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie

Episode Summary: Phillip Wylie has been in cybersecurity for over 28 years and is now one of the most recognized names in offensive security as a speaker, podcaster, and

Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang

Episode Summary: Mary Yang has been a CMO in cybersecurity for 6 years, helped 3 companies exit, and now works on a fractional basis with founders and teams she wants to

What AI Security Research Actually Looks Like with John Zenick of Harmonic Security

Episode Summary: John Zenick started his cybersecurity journey modding a Nintendo Wii in middle school. He is now an AI Security Researcher at Harmonic Security and a Te

The Case for Internal Comms with Thereasa Roy

Episode Summary: Internal comms is one of those marketing functions that doesn't always get its own seat at the table, but probably should. Thereasa Roy, formerly Direct

Building AI Content Systems That Actually Work with David Ebner of Content Workshop

Episode Summary: David Ebner has been building content for security and tech brands for 13 years, and the work has changed significantly with the dawn of the AI content

Cyber Creator Tyler Ramsbey Shares How to Grow an Audience & Community in Cyber

Episode Summary: This episode is a little different. We're sharing a session from Behind the Cyber Creator, a live AMA series we run at the Cybersecurity Marketing Soci