What The Luxe artwork

Marketing · Matter Of Form

What The Luxe

by Matter Of Form

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or lore—all roads lead to value. A bi-weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.

Latest episodes

Showing 20 · updated from the feed

97. Building Hoper: The World's Helicopter Platform with CEO, Dimitris Memos and CCO, Dimitris Kossyfas

Dimitris Memos built MarineTraffic into the world's leading maritime intelligence platform before turning to the sky. Dimitris Kossyfas brought deep knowledge of the Gree

Sep 1
22 min

96. Sonic Branding: The Neuroscience of Sound with Aifric Lennon, Managing Director at father

Aifric Lennon began her career in neuroscience, researching how music affects the brain at Goldsmiths before becoming managing director at Father, a music and sound desig

Aug 17
35 min

95. Aja Raden on Diamonds, Luxury and Lies

Aja Raden began her career designing engagement rings before turning to writing, using books like Stoned and The Truth About Lies to trace how objects come to be consider

Aug 3
44 min

94. Ritual and the Rise of 0% Wine with Luke Hemsley, Founder of Wednesday's Domaine

In this episode, Luke Hemsley, Founder of Wednesday's Domaine, joins Fred Moore to unpack the behavioural tension driving the alcohol-free wine movement, the desire to pa

Jul 20
39 min

93. Operational Complexity in Luxury Hospitality with Barbara Muckermann, Group CEO of Kempinski Hotels

Barbara Muckermann has led at nearly every altitude of the travel industry, from PR and trade through Silversea Cruises, MSC, and Loro Piana, to her current role as CEO o

Jul 6
39 min

92. Wellness for the C‑Suite with Mattheos Georgiou, Head of Global Operations, One&Only, SIRO and Rare Finds

Mattheos Georgiou has spent three decades in luxury hospitality, working across Tokyo, Moscow, Dubai and beyond, shaped by crises as much as by calm. As Head of Global Op

Jun 15
39 min

91. The Gold Standard, with Bob Donofrio, Former CEO of Roberto Cavalli

Bob Donofrio has spent more than three decades at the summit of luxury, leading some of the world's most storied maisons, including Bulgari, Roberto Cavalli, and Asprey.

Jun 8
40 min

90. Interface as Craft: How Polestar Rethinks the In-Car Experience with Pär Heyden, Head of Brand and Executive Creative Director

Pär Heyden has spent his career at the intersection of precision design and brand building, from the tactile engineering of Hasselblad cameras to the industrial heritage

Jun 1
38 min

89. The Oldest Bottle in the Room with Claudia Stebbings, Director of Marketing & Experiences at Berry Bros. & Rudd

Berry Bros. & Rudd has been trading from the same address on St James's Street since 1698. It was founded by a woman, holds two Royal Warrants, and today offers more than

May 26
35 min

88. 165 Years of Frette with CEO, Filippo Arnaboldi

Filippo Arnaboldi joined Frette in 1999 as one of six employees in the US. Twenty-five years later, he leads the brand globally, having grown it from a small European her

May 18
48 min

87. Routine Luxuries with Daniel Bense, Founder of To My Ships

Daniel Bense spent nearly 12 years inside Aesop, helping build its commercial engine and cultural presence across Europe and the US, before leading British heritage brand

May 12
39 min

86. How Coach Became a $5 Billion Brand, with Lew Frankfort, Chairman Emeritus and Former CEO

Lew Frankfort joined Coach in 1979 when it was a $6 million leather goods company with a factory, a handful of offices, and a cult following. Over the next three decades,

May 5
37 min

85. Emotion and Logic: Creating Spaces That Age Beautifully, with James Cavagnari, Founder, PRIMA DESIGN.

James Cavagnari has built a thirty-year practice on a simple but hard-won idea: that the best spaces get better with time. The founder of PRIMA DESIGN, a Florence-based s

Apr 27
34 min

84. Rethinking Wellness Hospitality, with Loui Blake, Co-Founder of Long Lane

Long Lane is not a spa, a hotel or a members' club. It's a rethink of how hospitality can operate when health is the starting point. Co-founder Loui Blake joins Fred M

Apr 20
41 min

83. Jelly Science and Polysensory Experience, with Sam Bompas, Co-Founder of Bompas & Parr

Sam Bompas is the co-founder of Bompas & Parr, a studio known for creating experiences that sit somewhere between food, architecture and theatre, from inhalable cocktails

Apr 13
40 min

82. Canada's Aviation Legacy with Ève Laurier, VP of Communications & Marketing, Bombardier

Bombardier started with a snowmobile. Today, it builds the world's fastest business jet. In this episode, Ève Laurier, VP of Communications & Marketing at Bombardier,

Apr 7
36 min

81. "Life Moats" and The Psychology of Place with Chris Choa, Founder of OUTCOMIST

What makes a city work? According to Chris Choa, it has very little to do with the buildings. In this episode, Anant Sharma speaks with Chris Choa, Founder of OUTCOMIST

Mar 31
53 min

80. Liquid Death: Selling Water Like It's Entertainment with Andy Pearson, VP of Creative

Liquid Death didn't grow by following category rules. In this episode, Andy Pearson, VP of Creative at Liquid Death, joins Anant Sharma to unpack the brand's anti-marke

Mar 23
46 min

79. Fandom For The Affluent Traveller with Mandarin Oriental's Chief Brand & Marketing Officer, Alex Schellenberger

In this episode of What The Luxe, Anant Sharma speaks with Alex Schellenberger, Chief Brand & Marketing Officer at Mandarin Oriental Hotel Group, about redefining loyalty

Mar 16
45 min

78. Peace One Day with Founder, Jeremy Gilley MBE

Peace One Day's mission is to institutionalise the International Day of Peace on 21st September and create a more just, inclusive, sustainable and peaceful world. In co

Mar 10
37 min

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