Luxe Consumer IQ

What It Actually Takes to Break Into Luxury as an International Grad

Studying luxury is one thing. Building a career in it is another. For international graduates in particular, the path into the industry can feel surprisingly opaque. Wha

Luxury Renaissance: Why the Industry Isn't in Crisis — It's Changing Eras

Luxury isn’t in a simple downturn. It’s moving into a new era, and the old growth model is starting to work against the very things luxury is meant to protect: craft, tru

What High-Net-Worth Consumers Actually Want from Luxury Brands

High-net-worth consumers are as diverse in what they value, desire and expect from luxury as any other audience. Understanding those differences is where smarter luxury s

What Separates High Performers from Real Leaders in Luxury

You can be brilliant in luxury business and still be invisible. Not because your work isn’t excellent, but because competence alone doesn’t build trust or accelerate your

How Luxury Brands Drive Revenue Growth Without Destroying Desire

Luxury pricing isn’t simply about increasing margins. It’s about protecting the desirability that gives brands pricing power in the first place. So why do some luxury bra

The Luxury Data Sources Most Marketers Don't Know Exist

Most luxury professionals think they need more research. In reality, they often need to make better use of the intelligence that already exists. In this solo episode of

Luxury in Africa: Understanding the $22 Billion Opportunity

Africa may be luxury’s biggest long-term growth opportunity. So why do so many global brands still approach it as a single market? In this episode, Aimee Kellen, Regiona

How to Use AI in Luxury Marketing Without Losing the Brand

Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely.

Why Prestige Skincare Brands Outlast Every Trend

Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims. And yet the brands

Inside Luxury Beauty: Global Excellence vs Local Relevance (Bonus)

How do global luxury brands like Parfums Christian Dior maintain consistency — while adapting to radically different local markets? This episode explores luxury brand st

Breaking Into Luxury — The Skills That Shape Your First Year (Bonus)

What is it actually like to start your career in luxury — in Paris, inside a consulting agency? Because the reality is very different from what most people expect. This

Luxury E-Commerce: Experience vs Performance (Bonus)

Digital in luxury often looks like progress — more content, more storytelling, more personalisation. But when does it start getting in the way of the experience? In thi

6 Places Insight Shapes Your Marketing Plan

You can do all the research in the world — and still end up with a marketing plan that changes absolutely nothing. In this episode, I break down why that happens — and ho

Luxury Consumers 2026: The Next Growth Wave

Luxury demand is still rising — but the psychology behind it is changing. In this episode, Paris-based Simon-Kucher Partner Camille Drumel, Head of the Luxury Centre of

Luxury Menswear: Growth & Modern Masculinity

Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth. In luxury menswear, expansion alone is not the story. What matters is h

Inside Luxury Beauty: Retail Excellence

I sat down with Sarah Martin, Commercial Director (ANZ) for Parfums Christian Dior, whose career spans some of the most iconic names in beauty, including Chanel, Estée La

Why Brand Health Is Non-Negotiable in Luxury

In this solo Inside the Method episode, we unpack how luxury brands use brand health tracking to monitor long-term brand strength — beyond short-term performance or campa

Beyond Performance: How Luxury Cars Grow

What does it really take to prove marketing effectiveness in the world of luxury automotive? Join us for an insider’s look as Gavin Merriman, Marketing Director at Jaguar

The Insight Framework: Turning Meaning Into Impact

How do luxury brands turn raw data into meaningful action? In this episode of Luxe Consumer IQ, we reveal how leading luxury brands move beyond intuition using layered co

Data as Currency: The Modern Advantage in Luxury

How do luxury brands use data without losing the intuition and creativity that define them? In this first episode of a two-part series, we explore how data has become an