The Selling Edge

What Great Sellers Do Before the Pitch

Great sales conversations don’t start when the meeting begins. They’re built through the preparation that happens before it. In this episode of The Selling Edge, Trish C

Coach the Rep, Don’t Carry the Deal

Sales managers want to help their teams win. But when helping turns into doing the work for the rep, managers can become bottlenecks and sellers miss the opportunity to d

The Daily Habits of a Top New Business Seller

New business success isn't built on luck. It's built on preparation, consistency, and the habits you practice every day. In this episode of The Selling Edge, Trish Craig

The Hardest Part of Sales Is the First Meeting

Description:  Media sales has never been more complex. More platforms, more data, more marketing options, and more competition for businesses trying to grow. In this ep

Consistency Over Tactics

What separates top sellers from the rest? In this episode of The Selling Edge, Trish Craig talks with JC Campese, VP and Market Manager at Cox Media Group Orlando, about

More Selling, Less Clicking

What does productivity really look like for account executives? In this episode of The Selling Edge, Dan Prudhomme talks with Denver7 Account Executive Leah Drost about

It's the Partnerships, Not the Paperwork

In this episode of The Selling Edge, host Kathy Eagle is joined by Julie Monafo, General Manager of Summit Media Richmond, to explore why strong relationships—not process

Clarity is the New Credibility

In this episode of The Selling Edge, host Dan Prudhomme sits down with Kinney O’Connor, sales and marketing specialist at Sinclair, to unpack why clarity—not complexity—i

The Sellers Who Use AI Are the Ones Who Win

In this episode of The Selling Edge, host Trish Craig sits down with Theresa “TK” Timm, Executive Vice President of Sales for Midwest Family, who is leading one of the mo

The Discipline of New Business

In this episode of The Selling Edge, host Kathy Eagle sits down with veteran sales leader Allen Willis, whose 47-year career in radio and media has made him a master of t

Do What You Do Best, and Leave the Rest

In this episode of The Selling Edge, host Dan Prudhomme talks with sales pro Mike McEvilly from FOX 13 (KSTU) about how to spend less time building pitch decks and more t

The Future of Sales Productivity: Spend Time Selling, Not Clicking

In this episode of The Selling Edge, host Gene Vidler sits down with Trey Schmaltz of Cumulus Media to explore how AI is transforming the sales process in competitive mar