The Best Idea Yet

by Wondery

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I absolutely love this podcast! It’s so interesting to learn the stories behind the scenes that made a product a household name, and the hosts are so fun to listen to! Thank you for a great show 😃😃😃

maryb1969 · Dec 2024

I love this pod! I think it’s hilarious and so factual. I really enjoy learning about the backstory of things on here even though I don’t usually enjoy history. ⭐️⭐️⭐️⭐️⭐️🤩

rIaStLiAnggggg · Nov 2024

I am absolutely stunned that anyone could give this podcast anything less than 5 stars. Who ARE these weirdos?! I’d give it 19 stars if I could. The delivery, content, and banter is supremely top tier. I have been an enormous fan of the TBOY podcast since the beginning of time, so I was thrilled when they announced TBIY. For years I have made it my life’s mission to get people who’ve never heard of these two podcasts to not only listen to them but to also become obsessed raving fans. It’s like I’m a part of their marketing team, but Nick and Jack don’t even know I exist. 🤣 I love history and this is a phenomenal, highly enjoyable way to learn something. One episode and you’ll be hooked!

Naomi Wheeless · Nov 2024

Nick and Jack do it again, their storytelling is excellent, the topics are interesting. Really enjoying this series. You should do Milton Hershey and the invention of confectioned chocolate.

Abrosenfeld · Nov 2024

The positive: Interesting content that is well-researched. The negative. The hosts are insufferably over the top, almost like it’s an SNL skit making fun of overly produced podcasts that exist only as a revenue stream. From the very first episode they address the listeners as “Yeties” like they have some passionate fan base that’s organically grown through the years. Just weird and contrived.

jmichaelw1984 · Nov 2024

I like the idea of this podcast and I like what I learn. My major complaint is that there seems to be way too much energy put into every word and sentence, there’s a lot going on, and it is presented very over the top. Also the amount of animation in their voices makes this podcast feel cartoonish and exhausting to listen to just 5 minutes in. Would be way more tolerable and enjoyable if it was toned down quite a bit.

iRambes · Oct 2024

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