The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results

#71 Why You're Spinning and How to Get Your Online Course Unstuck

Reorganized your course outline three times? Keep adding lessons because your students "might need it"? In this episode, Shannon Boyer explains why spinning in circles on

#70 Using Merch to Strategically Expand Your Brand and Sell More Courses with Barbara Hobart

What if the thing missing from your course launch isn't another email sequence but something your student can hold in their hands?  In this episode, Shannon sits do

#69 It's THIS Fear That Keeps Your Online Course Stuck

There's a survey sitting in a draft folder right now that could tell someone exactly whether their course idea has legs. It's written. It's ready. And it&a

#68 Should Your Online Course Be Live or Prerecorded? How to Choose the Right Format

You were told you could just record a live session, chop it into pieces, and sell it as a course. It's faster. It's efficient. You get two things out of one eff

#67 How to Get Course Sales From LinkedIn (Even With a Tiny Following) with Sam Rathling

Think LinkedIn is just for job hunters and corporate types? Think again. In this episode, I sit down with Sam Rathling, the queen of LinkedIn, to break down exactly how c

#66 How Course Creators Can Use Summits to Build an Audience with Katya McEwan

Online summits can do far more than grow your email list. Done well, they can help you build authority, create meaningful collaborations, and give potential clients a fir

# 65 The Hidden Reason Teachers Join My Course Creation Program

Why do so many teachers, former teachers, and education specialists still seek support when creating an online course? At first, it might seem surprising. After all, if

#64 Podcast Guesting to Promote Your Online Course with Alex SanFilippo of PodMatch

Podcast guesting can be one of the most strategic ways for online course creators to grow their visibility, build authority, and get in front of the right people without

#63 Beyond Tutorials: How Strategic Customer Education Builds Brand Loyalty

Your customers are already learning about your product, service, method, or brand — the question is whether you are intentionally shaping that learning experience or leav

#62 Why Your Online Course Feels Confusing, Even When the Content Is Valuable

What makes an online course feel clear, easy to follow, and worth completing? It is not just the amount of information inside it. In this episode of The ART of Online C

#61 Beyond Badges and Leaderboards: Better Gamification for Online Courses with Mary Nunaley

What if gamification in online courses is about far more than points, badges, and leaderboards? In this episode, Shannon sits down with learning engineer and Lavender Dr

#60 Online Course Design: Why a Good Course Feels Different From a Bad One

A polished course is not always a good course. In this episode, Shannon Boyer explores why some online courses feel clear, supportive, and energizing, while others leave

#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis

Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely? In this episode of The ART of Online Course Creation, Shannon

#58 Are Online Courses Dead? What’s Actually Dying, and What Still Sells

Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News. “If online courses are dead… why are people still up at midnight searching for answ

#57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)

If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it. In this con

#56 Online Course vs. Membership: How to Choose the Right Model for Your Business

If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration beca

#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)

If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins alread

#54 Stop Using Free Facebook Groups: Skool’s Better Lead Magnet for Online Course Creators

If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative. Shan

#53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)

You can feel it when someone’s ready for their next chapter. In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-dr

#52 Someone Else Has Already Created “Your” Online Course. Now What?

If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this