Marketing · Adam Smart
Smart & Wright : The Business of Gaming
by Adam Smart
Smart & Wright is a gaming industry podcast with Adam Smart and John Wright, talking about the business behind games, where the money is going, what’s changing, and what everyone else is talking about. From UA, monetisation and measurement to PC & console, mobile, D2C, AI, launches, M&A and whatever else is shaking up the industry. No scripts. No corporate answers. Just two people who’ve spent far too long in the games industry trying to work out what’s actually going on. Sometimes we talk about the news. Sometimes we disagree with it. And occasionally, we might just create it.
