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Marketing · Fabian Geyrhalter

Hitting The Mark

by Fabian Geyrhalter

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Latest episodes

Showing 20 · updated from the feed

Olde Raleigh Distillery: Brandon McCraney, Proprietor, Master Blender

Brandon McCraney is the Founder and Master Blender at Olde Raleigh Distillery, a family-owned and operated craft distillery focused on small-batch and limited-release bou

Aug 13
34 min

Le Prunier: Allison Taylor, Co-Founder

Allison Taylor grew up on her family’s plum farm in Northern California, which has been around since 1916 and is one of the world's largest producers of dried plums. In 2

Jul 17
44 min

[untitled]: José Chayet & Dan Lilienthal, Co-Founders

Dan Lilienthal and José Chayet co-founded [untitled], a sacred place for work-in-progress music used by hundreds of thousands of artists and producers, including Justin B

Jun 19
51 min

Air: Tyler Strand, Co-Founder, CTO & COO

Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, an

May 7
48 min

IZIPIZI: Charles Brun, Co-Founder

15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for styli

Apr 9
47 min

Linden Creek: Alisa Sparks, Founder & CEO

Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold mo

Jan 29
49 min

Archer: Eugene Kang, CEO & Founder

Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked

Dec 4 2025
44 min

HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder

Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefrui

Nov 6 2025
49 min

Frank Darling: Kegan Fisher, CEO & Co-Founder

Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website re

Oct 16 2025
47 min

LYMA: Lucy Goff, Founder

Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Las

Sep 25 2025
43 min

Unleashed Brands: Michael Browning Jr., Founder & CEO

Michael Browning Jr. is the Founder and CEO of Unleashed Brands, the parent company of youth enrichment franchises that serve millions of families annually across 1,400 l

Sep 4 2025
43 min

Ritual: Katerina Schneider, Founder & CEO

Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing. In this episode, we revisit her launch of

Aug 14 2025
38 min

Fair Harbor: Jake Danehy, Chairman & Co-Founder

Jake Danehy runs the apparel brand Fair Harbor, which has repurposed nearly 40 million plastic bottles into best-selling apparel. He started the company in college with h

Jul 17 2025
36 min

B-SIDES: Yousuf Ahmed, Founder

Yousuf Ahmed made his way from the music industry via Goldman Sachs to upcycling leftover oats (a byproduct of making oat milk) into what he describes as plant-based and

Jun 27 2025
36 min

Une Femme: Jen Pelka, Co-Founder & CEO

5 years ago, Jen Pelka was the founder and CEO of The Riddler, a beloved champagne bar located in San Francisco and NYC, where she offered hundreds of champagnes to a cli

Jun 5 2025
49 min

Aquaria: Brian Sheng, Co-Founder/CEO

Brian Sheng is the CEO and Co-Founder of Aquaria, a tech startup that literally makes water out of thin air. The company supplies premium drinking water for homes, busine

May 15 2025
36 min

Cambium: Ben Christensen, CEO/Founder

Ben Christensen founded Cambium, a company that is building better supply chains, starting with wood, to make it possible to source every material in a regenerative way.

Apr 24 2025
43 min

Spring & Mulberry: Kathryn Shah, Co-Founder

Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Br

Mar 20 2025
45 min

Floura: Jeni Britton, Founder

Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80 scoop shops and 12,500 ret

Feb 27 2025
53 min

Hello Genius: Till Janczukowicz, Founder

This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as 'the Sp

Jan 23 2025
40 min

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