GTM Uncensored™ artwork

Marketing · Adam Jay & Dale Zwizinski

GTM Uncensored™

by Adam Jay & Dale Zwizinski

Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good. Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out. The show goes where most content won't: The motions that determine whether a company stays in business, or goes under. GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy. Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there. What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more. Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now. GTM Uncensored is the GTM conversations nobody else is having.

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Latest episodes

Showing 20 · updated from the feed

Your Best Sales Reps Don't Know Why They're Winning

Most sales teams can win their best year ever and still not be able to explain why. Jeff Bajorek, founder of Parabola Consulting and author of Rethink The Way You Sell,

Sep 30
45 min

The Comp Plan Mistake That Quietly Kills Team Trust

Firing people is the kindest thing you can do. Barrett Brooks spent years as COO of ConvertKit, scaling the company past $30M before becoming an executive coach to found

Sep 23
46 min

The MSP Mistake That Breaks Sales, Support, and Trust

Most MSP programs don't fail because of bad partners. They fail because nobody built the foundation before trying to scale. Jon Purcell is the founder of Untapped Channe

Sep 16
38 min

The Homepage Mistake Everyone Is Making Right Now

Every homepage on the internet just added "AI" to it. Anthony Pierri says most of them didn't need to.  Anthony Pierri has looked at more B2B homepages than almost anyon

Sep 9
30 min

The Metric That's Lying To Your Board

Your pipeline just dropped 18%, ad spend hasn't moved, and nobody in the room can tell the board why. Sound familiar? Tas Bober, founder of The Scroll Lab, joins Adam an

Sep 2
47 min

What AskElephant's Founder Learned Building AI for Revenue Teams

A deal slips, the VP pulls the call recordings, and the postmortem always ends the same way: "take better notes." Woody Klemetson says that's never once fixed anything.

Aug 26
44 min

The Real Reason Your Best Rep Outperforms Everyone Else

Your top rep is closing 3x quota. Your median rep isn't. The dashboards, the KPIs, the coaching sessions: none of it explains why.  Jack Siney is a 7x entrepreneur with

Aug 19
44 min

We Built a Conference Where No One's Allowed to Pitch

Sixty-five GTM leaders. Tents in the Montana wilderness. No pitches, no name tags, no one asking what anyone does for a living. This is Arcadia, the leadership gathering

Aug 12
48 min

Vulnerability Is the Negotiating Tactic No One Teaches

We put Dawn Stallwood in the hot seat with a real crisis: a $1.8M contract that fell apart 11 days after signing because the sales deck promised things the paperwork didn

Aug 5
39 min

Cold Outbound Isn't Dead, It's Just Brutal

Every rep on the team is running the same sequences, hitting the same ICPs, sending the same messages as every other company in the category. Response rates are down 40%

Jul 29
44 min

Sequencers Are Obsolete in 2026

Most GTM teams are still optimizing a sales stack that's already obsolete. Anis Bennaceur, co-founder of Attention, joins Adam Jay and Dale Zwizinski to make the case tha

Jul 22
46 min

Stop Selling What Isn't Real

Before Revenue Reimagined existed, there was chaos: fake ARR, a startup selling Figma mockups as a finished product, and two revenue leaders who each hit their own breaki

Jul 15
31 min

How Great Revenue Leaders Fix Broken Systems

Most revenue problems aren't growth problems. They're foundation problems. In this episode of GTM Uncensored, Adam Jay sits down with Revenue Reimagined co-founder Dale

Jul 8
32 min

The Revenue Mistake Founders Keep Repeating

After 18 months of stalled growth, most companies do the same thing: hire more salespeople. Adam Jay says that's exactly the wrong move. In this episode of GTM Uncensor

Jul 1
36 min

Your GTM Is Broken. Here's How to Fix It. | GTM Uncensored

Most go-to-market advice sounds great until you're the one responsible for the number. GTM Uncensored is the podcast for founders, CEOs, CROs, revenue leaders, and B2B o

Jun 24
1 min

The Reason Your B2B Company Needs LinkedIn Advertising

Are you ignoring LinkedIn advertising because your target buyers seem too niche? In this episode of Bridge the Gap, we sit down with Anthony Blatner, founder and CMO of

Jun 10
30 min

Fixing the Constraint Holding Back Your Startup Growth

Your early-stage revenue engine is stalled for one specific reason. In this episode of Bridge the Gap, we sit down with Jacki Leahy, founder of Activate the Magic, to di

Jun 3
34 min

The Cost of Launching Software Without Human QA | Deepak Shukla

Automated bug testing is ruining your product launch. In this episode of Bridge the Gap, we sit down with Deepak Shukla, founder of LemStudio, to explore the harsh reali

May 27
37 min

The Silent Killer of Physical Goods Businesses | Nate Littlewood

Is your fast-growing e-commerce brand secretly going broke? In this episode of Bridge the Gap, we sit down with Nate Littlewood, fractional CFO and founder of Future Rea

May 20
28 min

Win More B2B Deals by Pitching Quantitative ROI | Ryan Milligan

Are you losing deals because your sales team pitches vague promises instead of quantifiable ROI?  In this episode of Bridge the Gap, we sit down with Ryan Milligan, Chie

May 13
33 min

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