Always Be Testing

# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange

Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was

#133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange

Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He an

#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange

Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall.

#131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange

Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and s

#130 From 50 to 5,000 Customers in 60 Days: Pictory's PMF Story

Vikram Chalana, CEO and founder of Pictory, joins the show to unpack how his AI video platform went from 50 customers to 5,000 in just 60 days — and why the breakthrough

#129 Building Enterprise-Grade AI Tools Safely | Danielle Sakher & Tye DeGrange

Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares

#128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange

Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what

#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely

Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her militar

#126: EMERGENCY POD: Affiliate Fraud Unpacked - The Phia Fiasco

Affiliate fraud investigator Ben Edelman joins Tye for an emergency episode breaking down the "Phia fiasco" that's rattling the affiliate marketing industry. Edelman, who

#125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn

Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media p

SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif,  and Tye DeGrange

Nancy Harnett (Instantly) and Guy Yalif (Webflow) break down exactly how SaaS companies can grow their partner programs from single-digit contributions to 25% of pipeline

#124 Why Authentic Content Beats the Algorithm | Yoray Halevy

Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how h

CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone

Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares

Horse Lessons from Mom | Ginger DeGrange

For Mother's Day, Tye DeGrange hands the mic to his mom — Ginger DeGrange. Rodeo queen. Horse trainer. Summer camp founder. 36-year instructor who's taught 10,000+ studen

#121 Zero Platform: 10 Great Partners Beat 100 — The Future of Local Marketing | Adam Dewer, Soci.ai

Adam Dewer leads partnerships at Soci.ai — an AI-powered platform helping 800+ multi-location brands manage their local presence across social, listings, and reviews. In

SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif

The first episode of SaaS Class tackles one of the most pressing questions in B2B marketing: how do you win when your buyers are finding answers on ChatGPT and Perplexity

90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson

In this episode of Always Be Testing, host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former op

#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White

Kyle White is the CEO & Founder of Refinery, an AI-powered affiliate technology solution. He brings a rare blend of experience across affiliate management (Overstock, Ube

#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell

In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Can

#117 3 Structural Shifts Are Breaking Traditional SEO | Jordan Koene

This episode explores the future of search and digital discoverability with an experienced SEO executive and growth advisor who has worked with high-growth marketplaces a