Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs artwork

Marketing · Jan Ditchfield | Podcast Business Strategist & 2x Top-Ranked Canadian Podcast Host

Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs

by Jan Ditchfield | Podcast Business Strategist & 2x Top-Ranked Canadian Podcast Host

**TOP 3% GLOBALLY RANKED MARKETING PODCAST** Are you a woman entrepreneur who knows your online marketing should be growing your business—but you're tired of creating more content, trying more strategies, and wondering what's actually moving the needle? Maybe your podcast isn't getting discovered, growing your audience, or bringing enough of the right people into your world—and you're tired of figuring out the podcast business strategy on your own? Or maybe you want an evergreen marketing strategy that keeps your work working without constantly chasing the next platform, trend, or tactic? If you're nodding your head, this podcast was created for you. You don't need to be everywhere to grow your business. You need a marketing strategy that helps the right people find you, stick around, and take the next step. That's what Evergreen Marketing Simplified is here to help you build. This is the marketing podcast for women entrepreneurs who want practical ways to grow their audience and business without adding more to their plates. We'll talk about online marketing strategies worth your time, how to make your content work harder, and how to build a podcast that gets found, climbs the charts, and grows your business. Hi, I'm Jan Ditchfield, a Podcast Business Strategist and 2x top-ranked Canadian podcast host. I launched my first podcast with a $25 microphone and 15 downloads. Today, I host two top-ranked podcasts and have built a multiple six-figure business with podcasting at the centre of my marketing strategy. I've also spent 25+ years in business, sales, and marketing, and I know your podcast doesn't exist in a vacuum. It works alongside your email list, content, offers, SEO, and the other ways people discover and decide to do business with you. That's why this isn't a podcast about podcasting. It's about building a smarter marketing ecosystem—with a podcast powerful enough to become one of its most valuable pieces. Inside Evergreen Marketing Simplified, you'll learn how to: ✨ Use podcast strategy, podcast SEO, and podcast marketing to grow a business podcast that gets discovered. ✨ Create a content marketing strategy and evergreen content that keeps working after you hit publish. ✨ Build an email marketing strategy that supports email list building, nurtures your audience, and moves people toward becoming clients. ✨ Improve podcast growth and audience growth with episodes people want to find, listen to, share, and return to. ✨ Build thought leadership and become the trusted voice people recommend. ✨ Turn listeners into clients with podcast content strategy, listener-to-client conversion, and ethical sales tactics—without turning every episode into a pitch. And because more women belong at the top of the podcast charts, we'll explore how to increase downloads, improve podcast discoverability, build momentum, and become a top-ranked podcast—especially for Canadian women entrepreneurs ready to see more of us up there. You don't need another marketing tactic. You need to know what's worth doing and make your marketing work harder for your business. If you're ready to simplify your marketing, grow your podcast, and build a business that gets found by the right people, hit follow, my friend, and let's get to work. Next Steps:  💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow 📲 Connect with me on Threads: @janditchfield.co 📩 Contact Me: heyyou@janditchfield.co 🌐 Visit My Website: JanDitchfield.co

Latest episodes

Showing 20 · updated from the feed

64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You

A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job. We’ve been taught to t

Sep 14
17 min

63: What Actually Makes a Podcast Chart? My 90-Day Podcast Ranking Experiment

A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting. Downloads ma

Sep 14
20 min

62: Podcast SEO in 2026: Why Optimizing Your Podcast Name Isn't Enough

If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity. Getting found in 2026 isn’t about putting one

Sep 14
19 min

Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)

Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show. A great podcast

Sep 3
2 min

61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)

What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility? Right now, there’s a lot of conversation around podcast

Jun 17
13 min

60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business

Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck? A few weeks ago, I launched a brand-new show that landed in the Top 30 chart

Jun 15
14 min

59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)

You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't

Jun 10
11 min

58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business

Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?" Lately, there's been a lot of co

Jun 8
12 min

57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts

If you’ve been pouring time into your podcast but still feel invisible online, there’s a good chance the problem isn’t your content — it’s your podcast SEO strategy. Bec

Jun 3
12 min

56 // How to Stay Consistent With Your Podcast Over the Summer | Podcast Marketing Strategies

If you’ve been thinking about pulling back from your podcast this summer because you’re tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly?

Jun 1
11 min

55 // The Podcast SEO Strategy That Took Her to From Invisible to the Top 100 | Podcasting For Business

You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That’s the part nobody really

May 27
27 min

54 // If I Started a Business Podcast From Zero Today, Here’s What I’d Do | Podcast Marketing for Business

You’re not failing at podcast growth because you need more content. Most business podcasters are exhausted because they’re trying to grow a show without the right strateg

May 25
19 min

53 // Are You Giving Away Too Much Free Content on Your Podcast? | Podcast Marketing Tips

If you’ve ever held back from sharing something valuable on your podcast because you were worried people would “just take the free advice and never buy,” you are definite

May 20
22 min

52 // The Biggest Mistake Keeping Your Podcast From Replacing Social Media | Podcasting for Business

There’s a reason so many women entrepreneurs feel exhausted by social media right now. It’s not because you’re bad at marketing. It’s because most of us were taught to be

May 18
20 min

51 // 3 Simple Content and Podcast SEO Strategies to Turn Listeners Into Clients

Your podcast might not have a download problem. It might have a positioning problem. Because most business owners are spending hours creating content, trying to grow thei

May 13
13 min

50 // The 5 Biggest Podcasting Myths That Cost Coaches and Consultants Clients

You do not need a massive audience to build a profitable podcast. But for a lot of coaches and consultants, that’s exactly what they’ve been taught to believe. More downl

May 11
18 min

49 // Why Your Podcast Isn't Generating Leads (And Why It's Not Your Fault)

Your podcast isn’t failing—but if it’s not generating leads, it’s easy to start questioning everything. Your ideas, your consistency, even whether podcasting for business

May 6
18 min

48 // Build a Low Ticket Funnel with Your Podcast & Skip the Live Launch Cycle

You’re publishing consistently—but your podcast still isn’t generating revenue. That gap isn’t about effort. It’s about structure. A low ticket funnel gives your podcast

May 4
17 min

47 // How to Start a Podcast for Your Business | My New Program Revealed

If you’ve been sitting on the idea to start a podcast for business, but something keeps holding you back, it’s probably not motivation—it’s uncertainty. Because when you

Apr 29
18 min

46 // Want to Grow Your Online Sales with a Podcast? Ditch Your Ideal Client Avatar!

Your podcast might be growing—but your online sales aren't reflecting it. That disconnect isn’t random. It usually means your content is doing exactly what it was de

Apr 27
14 min

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Where Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs ranks today in each Apple Podcasts chart (US, Sep 15, 2026).

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