CMO School

How to Become More Valuable as a Marketer in the Age of AI

AI is getting better at doing the work marketers have been paid to do for years. And whether you’re a Fractional CMO, a strategist, a consultant, or working on a marketi

How to Find Fractional CMO Clients in 2026 - 12 Proven Ways

There are WAY more ways to find Fractional CMO clients than you probably realize. I've personally used 12 different strategies to find clients over the years, which is e

How Many Hours Should a Fractional CMO Work Per Client?

One of the biggest unlocks in my Fractional CMO business was realizing I could make more money by selling LESS of my time. Because if every new client requires another 1

When Things Feel Hard: 5 Strategies to Help You Get Out of a Rut

You know those seasons where business (or life) just feels harder than it should? A few things haven't gone your way. You've lost some momentum. You're questioning decis

How to Think Like a CMO: 6 Laws for Better Marketing Strategy

Anyone can put together a deck full of marketing recommendations. Building a strategy that actually feels like it came from a really good CMO requires a completely differ

Sometimes I Feel Like I'm Bad at Marketing (And I Know It's Not Just Me)

Ever found yourself questioning whether you're actually good at marketing? Maybe you had a client launch go poorly, or they were unhappy with their marketing results. Ei

3 Ways to Grow Your Marketing Business Without Working More Hours

If you've built a successful marketing business, you've probably realised that making more money often means taking on more clients, more projects or working more hours.

Thinking About Becoming a Fractional CMO? 5 Fears About the Role (That Aren't Actually True)

Thinking about becoming a Fractional CMO but worried you'll be on Slack all day, stuck in back-to-back meetings, and responsible for absolutely everything? I hear these

Miranda Doubled Her Income Working Less as a Fractional CMO

What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love? In this episode, I’m joined by Frac

She Left Her "Dream Job" to Bet on Herself - And 6x'd Her Income

I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go "wow, you work THERE?" - and slowly realizing it's j

6 Red Flags I Screen For Before I Take On Any Client as a Fractional CMO

I've watched smart, capable marketers and Fractional CMOs burn out, lose money, and start to wonder if the whole Fractional path was a mistake — all because they said yes

Will the Fractional CMO Model Work in My Niche?

"Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients wh

How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)

Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work

How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies

The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not caref

Why I'm Not Taking On More Clients (Even Though I Could)

Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most po

The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)

Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you

How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit

Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if the

What To Do When Your Fractional CMO Client Has No Team To Execute

The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it. Every Fractional CMO will eventua

Can I Be A Fractional CMO If I've Never Been A CMO Before?

You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re expe

Stop Posting on Social Media to Get Clients as a Fractional CMO

Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social media for lead ge