2Bobs—with David C. Baker and Blair Enns

A Proposed AI Contribution Scale

Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be m

How Sellable Are You?

In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate

Positioning, Strategy, and AI

Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative f

Employee Retreats for Remote-First Teams

David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our po

Productization (Again)

Blair changes his mind on productized services. Again. And AI is the reason.   LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com

Thirteen Signals Your Website Should Send

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.   Links "13 S

Embrace the Marketing Mess

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.  

Firms Most at Risk

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resili

Pricing Resentment

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially wh

People vs. Profits

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an

Three Patterns of Lost Opportunities

Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately,

Why Clients Come, Stay, and Leave

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them i

Is AI Going to Kill Labor-based Pricing?

Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are stil

If I Were Starting a New Firm

Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new c

Decoy or Anchor?

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average p

We Are All Closet Socialists

Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David enco

Shower Your Way to Sales Success

David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when

Why Entrepreneurs Are Unemployable

Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their

The Problem of Mechanistic Thinking

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but

Oppositio Singularis: The Positioner's Folly

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of bui