PodBiz | Where's The Money In Podcasting?

How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO

How do you make a great podcast easier to find? Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s lon

Why You’ll Want to Be at Podcast Movement 2026 with Molly DeMellier

What happens when a podcast conference stops trying to be everything to everyone and starts creating the right experience for the people actually in the room? Podcast Mo

How Podcasting Gets a Bigger Share of Ad Dollars with David Krulewich

If advertisers already understand the value of podcasting, what needs to happen for the industry to capture a bigger share of their budgets? David Krulewich, founder and

How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media

What separates a podcast ad campaign that drives real business results from one that simply delivers a large number of impressions?Andy Maxwell, co-founder of Earmax Medi

Why Podcasting Is Growing Up with Helen Parker of Strange Magic

What does it take to build a sustainable podcast business now that the easy money has disappeared?Helen Parker, managing director and co-founder of Strange Magic, joins P

How Podcast Attribution Unlocks More Ad Revenue with Jim Ballas of Magellan AI

What if a podcast campaign is working but the advertiser’s measurement tools cannot see the full impact?Jim Ballas, President of Measurement at Magellan AI, joins PodBiz

How to Build a Creator-Owned Podcast Business with Ainsley Rossitto of beehiiv

What changes when podcasters stop renting access to an audience and start building a media business they own? Ainsley Rossitto, Head of Podcasts at beehiiv, joins PodBiz

Leveraging Bonus Content and Subscriptions for Monetization with Eric Barnett of Supporting Cast

Are subscriptions really the most sustainable source of owned revenue in podcasting—and in media? In this episode of PodBiz, Norma Jean Belenky speaks with Eric Barnett

Why Brands Are Investing Beyond Podcast Downloads with Ricardo Neto of Acast

What if the most valuable podcast audience is not listening to one of the biggest shows? Podcast advertising has traditionally been driven by scale, with major brands co

One Year of PodBiz: Where the Money Is in Podcasting?

In this special one-year anniversary episode of PodBiz, hosts Norma Jean Belenky and John Kiernan step away from interviewing a guest to reflect on the biggest lessons fr

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships? In this episode of PodBiz, Norma Jean Bele

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Can independent podcasters compete without millions of downloads? Liam Heffernan thinks they can, but only if they stop treating downloads as the whole story. As Founder

Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now

What happens when a YouTube creator mindset collides with traditional podcasting? For Stella Young, the answer is a completely different way of thinking about audience g

Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech

How do you build a podcast business that's truly your own? After leadership roles at NPR, Apple, Netflix, Wondery, and Amazon, N'Jeri Eaton made a decision that more pod

The Future of Podcast Advertising in Latin America with Rodrigo Tigre

How do you build the infrastructure for a podcast market that's about to become larger than the United States? For years, podcast industry conversations have largely cen

Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna

How can a membership model transform your podcast from an unpredictable hobby into a recurring revenue stream? In this episode of PodBiz, Norma Jean Belenky and John Ki

Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard

How do podcast publishers actually know what inventory they can sell? According to Sean Howard, most of the industry historically hasn’t. In this episode of PodBiz, Sean

What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio

How do you measure the value of a podcast when the industry still can’t fully agree on what counts as a listener? Tom Webster has spent decades helping the audio industr

Building Trust at Scale in Health Podcasting with Dan Kendall

How do you build a podcast business when your audience is highly specialized, deeply regulated, and incredibly difficult to reach? Dan Kendall has spent nearly a decade

Owning Your Audience Is the Business Model with Michelle Jackson

If you don’t own your audience, are you actually building a business? This week on PodBiz, Michelle Jackson, founder of Creators Getting Paid, breaks down why most creat