The Product Marketing Experts

Canva Ecosystem Marketing, Indy Sen on Product Marketing KPI's

[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box

Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing

Questions covered in this episode:   00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it diff

Lattice VP of Product Marketing, Emi Hofmeister on Storytelling

Questions covered in this episode:   00:19 Opening Question: Journey into and through product marketing 03:25 Can you share a little bit about how you think about craft

Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's

Questions covered in this episode:   0:18 Opening Question: Journey into and through product marketing 1:48  How do you think about deciding what KPIs truly reflect the

Pendo VP Product Marketing, Jackie Palmer on Product Launches

Questions covered in this episode:   0:32 Opening Question: Journey into and through product marketing 2:57  Can you share any stories about a memorable launch that you

Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning

Questions covered in this episode:   0:26 Opening Question: Journey into and through product marketing 4:14  How do you convince customers to care about what makes your

LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy

Questions covered in this episode:   0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you

Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market

Questions covered in this episode:   1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbea

Meta Head of Product Marketing, Girija Sathyamurthy on Stakeholder Management

Questions covered in this episode:   1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:05 How you think about

Observable VP Marketing, LaShaun Williams on Release Marketing

Questions covered in this episode:   1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 6:32 How you handle relea

HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing

Questions covered in this episode:   1:36 Opening Question: Journey into and through product marketing? 4:41 How do you think product marketing leaders and teams shoul

Klaviyo Director of Product Marketing, Katie Gerard on Product Launches

Questions covered in this episode:   1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metri

DigitalOcean VP Product Marketing, Raman Sharma on Building a Product Marketing Team

Questions covered in this episode: 1:23 Opening Question: what's been your journey into and through product marketing? 4:15 What brought you to DigitalOcean and what do

Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches

Questions covered in this episode:   1:34 Opening Question: How you got into product marketing and what brought you to Clari? 4:17 Can you give a little bit of an over

Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research

Questions covered in this episode:   1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is

GitHub VP Product Marketing, Philippe Poutonnet on Developing Your PMM Career

Questions covered in this episode:   1:25 Opening Question: Journey into and through product marketing 3:28 How you think about as the product marketing lead at Twilio

Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap

As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know

Mary Sheehan, Head of Product Marketing for Adobe Lightroom on Product Launches

Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan now h

Sahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth

"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil Sethi Befo

Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention

“I’m guided by a deep sense of curiosity.” - Tiffany Tooley Tiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’s