The Partnership Economy

Inside One of the Largest Creator Programs on YouTube with Steve Messa, Head of YouTube Creator and Influencer Program at BetterHelp

For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out? In this episode

What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & Hers

Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control? In this episode, Dave Yovanno sits down wit

Why Growth PR Belongs in Every Affiliate Strategy with Kaila O'Connor, Founder of KMO HAUS

A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands ear

How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation

Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out? In this episode, Todd Crawf

From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja

The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smart

From AI User to Native Leader with Keith Posehn, CEO at Zorz

A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value.  In thi

How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy

Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of t

How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN

AI just used your best content to make a recommendation. Then, took all the credit. Now what?  That’s exactly what inspired Hunter Capobianco, Director of Business Devel

How Commerce Brands Get Recommended by AI with Brian Stempeck of Evertune AI

Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As p

Season 7 Kickoff: AI, Creators, and What Comes Next

As the creator economy, AI, and consumer behavior are evolving faster than ever before, are you keeping up? Welcome to season 7 of the Partnership Economy. Hosts Dave Yo

The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine

Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramati

Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert

We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined by Lindsey Gamble, an

How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius

AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episo

Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival

Understanding Gen Z might feel like navigating uncharted territory, but what if your brand's success depends on it? In this episode, Dave Yovanno sits down with Ben Harms

Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks

In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formu

Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ

Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affil

Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim

When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possi

How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint

Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Glo

Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build

How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images

Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your