The Manager's Playbook

Inside the Playbook: Asa Asika on the Perfect Tour Strategy

In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model acros

The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85)

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Asa Asika, longtime manager of Davido and co-founder of The Plug, for a deep conversation on the p

Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy

Inside the Playbook: Joe Wiseman on The EDC Festival

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping

Inside the Playbook: Joe Wiseman on How John Summit Built an Empire

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how high-level dance artists build real careers by taking control of the busine

The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)

In this episode of The Manager’s Playbook, Joe Wiseman, Head of Insomniac Music Group, joins Mauricio Ruiz to break down how dance artists really build long-term careers.

Inside the Playbook: David Dollimore on Major Label Roster Priorities

In this clip from The Manager’s Playbook, David Dollimore breaks down how major label priority really works. David and Mauricio get into what happens after a viral song

Inside the Playbook: David Dollimore on How To Start A Record Label

In this clip from The Manager’s Playbook, David Dollimore breaks down what it really takes to build a modern independent label. From funding and A&R to marketing, distri

Inside the Playbook: David Dollimore on Music Label Culture

In this clip from The Manager’s Playbook, David Dollimore reflects on the intense culture that shaped his early years at Ministry of Sound. He breaks down what it meant

The Manager’s Playbook: David Dollimore - Ministry of Sound, RCA UK, A&R, Artist Development, Major Labels & Music Business (EP 83)

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with veteran music executive David Dollimore for a real conversation about the hidden work behind build

Inside the Playbook: Wallo267 on Earning Trust in the Music Industry

In this clip from The Manager’s Playbook, Wallo267 talks about building Winners Win, earning real trust with artists, and why results matter more than titles. Wallo brea

Inside the Playbook: Wallo267 on Building a Music Career With Just Your Phone

In this clip from The Manager’s Playbook, Wallo267 shares a simple blueprint for independent artists starting from zero. Wallo breaks down how to use your phone to recor

Inside the Playbook: Wallo267 on The Reality of Artist Management

In this clip from The Manager’s Playbook, Wallo267 breaks down why the best artist managers are more than managers. They’re all-purpose partners. Wallo explains how a gr

The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82)

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Wallo267, entrepreneur, author, speaker, and co-host of Million Dollaz Worth of Game, for a raw co

Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey

Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠

Inside the Playbook: Jermaine Dupri on What Makes a Song Last Forever

Jermaine Dupri joins The Manager’s Playbook to talk about writing songs that last, from Jagged Edge’s “Let’s Get Married” to Usher’s “Confessions.” JD breaks down how re

Inside the Playbook: Jermaine Dupri on What Makes a Superstar

Jermaine Dupri joins The Manager’s Playbook to talk about spotting superstar talent, discovering Kris Kross, writing “Jump,” and why hit records still matter more than hy

The Manager’s Playbook 081: Jermaine Dupri - Hit Records, So So Def, Artist Development, Music Business & Finding Superstars

Jermaine Dupri joins The Manager’s Playbook for a masterclass on hit records, artist development, and what today’s music business is getting wrong. As the founder of So

Inside the Playbook: Symba on Scaling Your Music Career

In this clip from The Manager’s Playbook, Symba and Mauricio break down how artists can build the right team, avoid bad label deals, and create leverage before signing an

Inside the Playbook: Symba on How To Protect Your Career In The Music Business

In this clip from The Manager’s Playbook, Symba breaks down why he built his own direct-to-fan app after feeling stuck inside the algorithm and major label system. He ta