The Manager's Playbook

Inside the Playbook: Alex Lunt on When Is The Right Time To Sign

What does it really take to break a hit song in today's music industry? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type

The Manager’s Playbook: Alex Lunt - Dasha, Viral Hits, Major Label Deals, Country Music & Artist Management (EP 88)

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes.

Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour

When should an artist start touring? And when is the biggest check actually the wrong move? UTA partner and music agent JBeau Lewis, who works with Bad Bunny and Karol G

Inside the Playbook: JBeau Lewis on The Strategy Behind Bad Bunny's Global Success

What makes a top agent want to bet on an artist? UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube h

Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026

What happens when the biggest moments of an artist’s career happen back-to-back? UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl

The Manager’s Playbook: JBeau Lewis - Bad Bunny, Karol G, UTA, Super Bowl, Coachella, Touring & Music Business (EP 87)

What does it actually take to build a global superstar? UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and be

Inside the Playbook: Nick Ruffalo on The Secret to Scaling Your Fanbase in 2026

ManyChat is making direct-to-fan marketing feel a lot more personal. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use

Inside the Playbook: Nick Ruffalo on How To Scale Your Music on Spotify

Spotify data can tell you when to spend and when to wait. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about

Inside the Playbook: Nick Ruffalo on How to Test Your Music Before Release

Fan pages changed music marketing. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build d

The Manager’s Playbook: Nick Ruffalo II - Artist Marketing, Fan Pages, ManyChat, Audience Strategy & Music Business (EP 86)

Most artists don’t have a content problem. They have a fan-building problem. In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, S

Inside the Playbook: Asa Asika on The Reality of Breaking Records in the TikTok Era

In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, talks about protecting the art before chasing the business. A

Inside the Playbook: Asa Asika on How To Get Brands To Pay Your Artist

In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how brand deals, DJs, promoters, and local culture

Inside the Playbook: Asa Asika on the Perfect Tour Strategy

In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model acros

The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85)

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Asa Asika, longtime manager of Davido and co-founder of The Plug, for a deep conversation on the p

Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy

Inside the Playbook: Joe Wiseman on The EDC Festival

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping

Inside the Playbook: Joe Wiseman on How John Summit Built an Empire

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how high-level dance artists build real careers by taking control of the busine

The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)

In this episode of The Manager’s Playbook, Joe Wiseman, Head of Insomniac Music Group, joins Mauricio Ruiz to break down how dance artists really build long-term careers.

Inside the Playbook: David Dollimore on Major Label Roster Priorities

In this clip from The Manager’s Playbook, David Dollimore breaks down how major label priority really works. David and Mauricio get into what happens after a viral song

Inside the Playbook: David Dollimore on How To Start A Record Label

In this clip from The Manager’s Playbook, David Dollimore breaks down what it really takes to build a modern independent label. From funding and A&R to marketing, distri