The CMO Podcast

Beyond Football: How Ethan Braden Is Building the Texas A&M Brand

How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters? That’s the challenge Ethan Braden too

Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)

What happens when technology moves faster than our ability to understand its impact? Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline

PepsiCo's Formula for Building Enduring Brands with Mark Kirkham

What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark K

Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions International Festival of Creat

Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika

What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build bran

Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt

"Creativity is all about creating desire." So what makes people truly desire a brand? This week, we're back at the Havas Café for the second of our three-part series exp

Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a rem

Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless. Recorded live at the Cannes Lions I

How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place? Recorded live on the Tubi Stage at Cannes Lions, Jim sit

From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention,

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great

Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual c

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

 For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office. Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

What does growth leadership actually look like in 2026? Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two s

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emoti

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candi

Sherina Smith (American Family Insurance) | Designed to Last

What does it take to transform a legacy brand and yourself as a leader at the same time? To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim w