The Max Revenue Show

How to Market in a Soft Market (Insurance Nerd Jam Session) with Micah Salas and Derek Laczniak

In this episode Trey hands the mic to Micah and Derek Laczniak for the kind of in-the-trenches conversation they started over lunch at the Denver event. The topic is how

New Study Says AI Won’t Replace Brokers (Here’s What Will)

In this episode Brandon Schuh breaks down Zywave’s Broker of the Future study and its claim that AI-native brokers could hit $1M in revenue per employee versus $175K at t

Luke Berry Breaks Down His Biggest Year Yet (7 Clients, $1.1M)

In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he did it, fro

I Was Wong About Referrals with Micah Salas (Plus, Listener Q&A)

In this episode, Micah admits his lackluster past with referrals. That’s what makes this year so surprising. One cold call back in 2020 has turned into a chain of half-a-

Chubb’s CEO Warns of “Extremely Naive” Capacity Flooding the Market

In this episode, Brandon breaks down why Chubb’s Evan Greenberg and other carrier execs are sounding the alarm on naive capacity flooding the market, and what producers s

He Nearly 3X’d His Book in 3.5 Years Using This One Strategy with Trevor Elliott

In this episode, Trey and Micah sit down with Trevor Elliott, a property specialist at Hub, who originally spent a decade as the hometown generalist before niching into p

The Numbers Behind Micah's $354K Year (Full Breakdown)

In this episode, Micah gives a behind the scenes look at his 2026. Every meeting set, every win, every loss, and where his $354K in new revenue actually came from. Micah

WSIA Marketplace 2026 Recap: What Went Down in San Diego

In this episode, Brandon shares insights from WSIA regarding the E&S market, recent AI regulation, and the latest story making the rounds about Corgi (ALLEGEDLY) Resourc

He Built a $3.5M Book, Lost It All, and Now He’s Coming Back with Derek Laczniak

In this episode, Trey sits down with Derek Lazniak a $3.5M producer out of Wisconsin. He made partner at 28, built deep niches in manufacturing, metal stamping and cyber,

Meet Micah’s New AI Secret Weapon, Josh Guth

In this episode, Micah and Trey sit down with AI consultant Josh Guth, the guy who set up Micah's new workflow and is now building him a smarter, AI-powered prospecting a

The Aon and Macy’s $13M Commission Story, Explained

In this episode, Brandon Schuh digs into the Aon and Macy’s story, alleging $13.2 million in commission on roughly $35 million in ancillary benefits premium. He also talk

How To Differentiate, Prospect, and Win with Group Captives with Andrew Gisriel

In this episode, Trey talks with Top Producer Andrew Gisriel about how he went from spraying and praying quotes to leading his agency's captive practice. Andrew explains

Meet the Guy Who Wins BORs Inside Captives with Andrew Gisriel

In this episode, Trey talks with Andrew Gisriel, a Top Producer who specializes in group captives and does something almost nobody else does. He wins broker of record let

How To 2x or 3x Your Book in 3 Simple Steps with Jen E. Miller

In this episode, Trey and Micah reconnect with Jen E. Miller, their former national sales trainer at a previous mega broker. Jen breaks down her 3-step framework for mass

Is This Applied Systems' Epic Fail Moment?

In this episode Brandon Schuh breaks down Applied Systems' new AI Conductor and their CEO's message to a room full of add-on vendors that homegrown AI tools are a dead en

He Left a $1.2M Book & Started Over (Here's The 5 Hardest Lessons He Learned) with Micah Salas

In this episode of the Max Revenue Show, Trey jams with Micah Salas to celebrate his 5-year anniversary of leaving a mega-broker to rebuild his book. Micah reflects on hi

How Smart Producers Turn Chaos Into Opportunity with Geoff Christian

In this episode, Micah and Trey sit down with Geoff Christian, a multi-million dollar EB Producer with Gallagher who has been building EB captives for two decades. Geoff

Is Meta's Muse The Death of Personal Lines Agents? with Brandon Schuh

In this episode Brandon Schuh breaks down the Big I's rosy new agency study, then dives into Meta's new AI assistant, Muse, which can shop insurance on your behalf and se

How To Find, Wedge, and Win Deals with Cyber with Abe Gibson

In this episode, Trey sits down with Abe Gibson of Burns & Wilcox, a finalist for Rising Star in Cyber Insurance, for a deep dive on all things cyber. Abe explains why pr

How To Write $200k a Year With In-Person Summits with Jeramie Holt

In this episode Micah and Trey talk with Jeramie Holt to learn how he ditched cold calling for good by building in-person summits that write almost $200K a year in new bu