The Business Of Coaching

A Knowers Mind or a Learners Mind

In this solo episode, Sarah unpacks a striking paradox within the coaching industry: while coaches are expertly trained to enter coaching conversations with curious, non-

Why coaches avoid the niche that would work best

In this candid episode, Sarah explores a sensitive, often emotionally charged obstacle in professional coaching: why coaches actively run away from the specific niche whe

Success Leaves Clues with Caroline Tapken

In this episode, Sarah sits down with coach and travel marketing veteran Caroline Tapken to discuss her 35-year expat journey, the reality of building a coaching business

Who Are You Becoming

In this thought-provoking solo episode, Sarah examines an identity trap common across the coaching profession: the belief that coaching is a "pure" vocation that should n

The Friction between You and Your Clients

Sarah opens this episode with a personal story about trying to get travel vaccinations and paperwork for her small dog, Beau. Her usual vet was low-friction: one simple t

AI Can’t Do Our Marketing For Us

In this solo episode, Sarah tackles a modern trap catching many qualified coaches: the belief that generative AI tools like ChatGPT or Claude can define your target audie

Success Leaves Clues with Peta Simey

In this episode, she and Sarah talk about why her original brand story - built around the baobab tree - wasn't actually doing the job, why "tooting your own horn" feels s

How To Have A Positive Impact On The World

In this solo episode, Sarah explores why coaches enter the profession in the first place: to have a positive impact on the world. She challenges the common belief that im

Is CCEU Hierarchy Killing Coaching Businesses?

Sarah explores a systemic issue hidden within the coaching profession: the perceived value hierarchy between Core and Resource Development (RD) Continuing Coach Education

Be visible and share your story to build rapport isn't ethical guidance

Sarah challenges one of the most persistent pieces of advice given to newly qualified coaches: "Just be visible, share your story, and build rapport." She breaks down why

Success Leaves Clues with Eric Ragundu

In this episode, Sarah speaks with Eric Ragundu, a legal sector professional and Animas-trained coach who experienced an unexpected transformation through building his ma

The Charlatans who exploit coaches and how to spot them

In this highly requested solo episode, Sarah pulls back the curtain on a parasitic industry: the marketing "gurus" and lead-generation charlatans who actively target qual

AI News That Affects Us All

In a departure from the usual focus on coaching metrics and client acquisition, Sarah takes a step back to examine a profound trend that will inevitably shift the entire

Is Silence More Ethical than Selling

In this thought-provoking solo episode, Sarah challenges a widespread myth in the coaching industry: the idea that staying quiet and avoiding marketing is the "ethical" h

Success Leaves Clues with Dr. Wendy Nicholls

In this episode of The Business of Coaching, Sarah sits down with the inspiring Dr Wendy Nicholls. Wendy pulls back the curtain on her 20-year career as an academic psych

Coaches are Ten a Penny

In this thought-provoking solo episode, Sarah challenges a major industry misconception: the idea that being an excellent, highly credentialed coach is enough to guarante

Commercial Viability v Coach Passion (Both Matter)

In this solo episode, Sarah breaks down the critical distinction between having a passion project and building a commercially viable business. She addresses a common trap

Structure, Process, Accountability, Support - Why Your Coaching Works

In this solo episode, Sarah breaks down the four core pillars that make coaching effective: structure, process, accountability, and support. She explores why coaches read

Were You Sold the Wrong Thing?

In this episode, Sarah explores a painful reality for many coaches: investing high five-figure sums into business programs that fail to deliver the promised results. She

Credentials Don't Bring Clients

In this episode, Sarah explores a common but damaging myth in the coaching profession: the belief that hitting a specific milestone - whether it’s 75 coaching hours, ACC,