The Business of Blueberries

What’s Next for Blueberry Varieties?

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC

Ingredient Marketing, Reinvented – Fred Schonenberg on the Blueberry Boost Accelerator

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC

Inside Walmart’s Berry Strategy With Melissa Byland

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council

Navigating Super El Niño With Luis Vegas (Part 2)

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), continu

Economics of the Berry Basket: David Magaña on Supply, Pricing and Growth

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

How Peru is Preparing for the Next El Niño

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

Click to Cart: Capturing the Modern Blueberry Shopper With Dana Concepcion

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

BerrySmart Field Insights: The Path Toward Autonomous Equipment

In this episode of “The Business of Blueberries,” we welcome guest host Steve Mantle, founder and CEO of Innov8.ag and USHBC’s partner in the BerrySmart Field program, wh

The Florida Perspective: Managing Operations With Fletcher Simmons

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

The Michigan Blueberry Legacy With Denny Vander Kooi

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

The Value of the Health Halo With Creekside Berry Farms’ Tammy Brannen

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by T

The Export Playbook: Strategic Demand Creation With Haiying Zhang

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

New Jersey’s Next Gen: Brandon Raso on Modernizing the Harvest

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

From the Warehouse to the Wheelhouse: Brian Bocock’s New Era at MBG Marketing

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Counci (NABC)l, is join

Food For Health: The Evolving Science of Blueberries

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

The Retail Playbook: Winning the Produce Aisle With Kevin Hamilton

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

Understanding Mexico’s Production Landscape

In this episode of “The Business of Blueberries,” we’re sharing the highly requested and well-attended panel discussion Understanding Mexico’s Production Landscape from T

USHBC's New Chair Ellie Norris Shares Her Perspective on Leadership

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

Decoding the Retail Landscape – What the Latest Data Tells Us

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is join

BerrySmart Field Insights: The Path To Autonomous Equipment

In this episode of “The Business of Blueberries,” we welcome guest host Steve Mantle, founder and CEO of Innov8.ag and USHBC’s partner in the BerrySmart Field program, wh