Full-Funnel B2B Marketing Show

Episode 188: The growth strategy for a challenger brand: how to compete with ABM giants 6sense and Demandbase with Dmitri Lisitski

In this episode of Full-Funnel Live, we invited Dmitri Lisitski, CEO & Co-founder of Influ2. Tune in for a conversation with the founder behind Influ2 on growing a chall

Episode 187: GTM for growth markets with Koen Stam

In this episode of Full-Funnel Live, Andrei and Vlad are joined by Koen Stam, Director of International at Personio. Koen is a B2B SaaS revenue and Go-To-Market (GTM) ex

Episode 186: How to run a global field marketing that generates pipeline with Lisa Schöberl

In this episode of Full-Funnel Live, Andrei and Vlad are joined by Lisa Schöberl, Global Head of Field, Partner & Customer Marketing at Agicap. They discuss how to build

Episode 184: How to create awareness among strategic accounts with Andrei, Vladimir, Kerry & Matty

In this episode of Fullfunnel Live, we invited Kerry Cunningham (leads research at 6sense) and Matt Heinz (Heinz Marketing) who ran a couple of research studies interview

Episode 183: How to build a global, AI-native ABM function with Tim Rutten

On March 26, we hosted the 7th Full-Funnel Summit. One of the most popular sessions was hosted by Tim Rutten, CMO at Backbase, where he shared how he created an AI-native

Episode 182: B2B ADS masterclass with Shlomo Genchin

In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin Shlomo gave a fantastic keynote about creative B2B

Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir

In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM. Tune in to learn: How to pivot from the current ABM strategy to the new one?Ho

Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus

It’s 2026, but still too many B2B companies treat marketing as a MQL factory in a linear funnel. Every interaction scored. Every behaviour is treated as a buying signal.

Episode 179: Account progression framework with Steve Armenti

For the new episode of Full-Funnel Live we've invited Steve Armenti, Founder & Head of ABM at twelfth agency. Before starting his agency, Steve spent 6 years at Google wh

Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeli

Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell

For the new episode of Full-Funnel Live we've invited Lauren Goodell, CEO at Zinnia and former enterprise AE at Microsoft and Salesforce who hit 220% quota and made Chair

Episode 176: How to make your B2B brand famous with Tycho Luijten

In this episode of Full-Funnel Live, Andrei and Vlad invited Tycho Luijten, founder of Dapper Agency and creator of the Niche Famous Framework. They break down how B2B b

Episode 175: How to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity with Matt Heinz

For the new episode of Full-funnel live we’ve invited the legendary Matt Heinz to discuss how to grow in 2026 with long sales cycles, tighter budgets and limited marketin

Episode 174: How to talk with sales about ABM with Andrei & Vladimir

In this week’s episode of Full-Funnel Live, Andrei and Vlad break down the exact framework for having productive, outcome-driven conversations with sales about Account-Ba

Episode173: How to Create an Account-Based Playbook For Long Sales Cycles and Multiple Decision-Makers with Andrei & Vladimir

In this episode of Full-Funnel Live, Andrei and Vlad break down how to create account-based playbooks that actually match how B2B buyers buy. Tune in to learn: Why ABM p

Episode 172: How to target accounts in 2026 with Andrei & Vladimir

In this episode of Full-Funnel Live, Vlad and Andrei break down the next evolution of ABM: the cluster strategy. They guide you beyond basic firmographics and into the me

pisode 171: Marketing role in ABM: what marketing must own and execute with Andrei & Vladimir

In this episode of Full-Funnel Live, Vlad and Andrei provide the definitive blueprint for marketing's responsibilities in a high-performing ABM program. They move beyond

Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin

Vlad and Andrei were joined by special guest Ashley Lewin to break down a practical framework for building a marketing plan that drives consistent results and launches aw

Episode 169: Why sales ignore marketing with Andrei & Vladimir

In this episode of Full-Funnel Live, Vlad and Andrei tackle the age-old problem head-on. They move beyond the blame game to uncover the real reasons for the disconnect an

Episode 168: Audit ABM with Andrei & Vladimir

In this episode of Full-Funnel Live, Vlad and Andrei provide a definitive guide to ABM evaluation. They'll equip you with the frameworks and metrics you need to diagnose