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Marketing · Riomax

That Ranching Podcast

by Riomax

That Ranching Podcast is a weekly sit-down around the kitchen table to talk about real opportunities for the men and women in the ranching industry. Hosted by the folks at Riomax, we talk about what’s working for ranchers, opportunities to pick up the herd's performance, and ultimately, put more dollars and cents back in the pockets of the folks making a living out of ranching. From mineral nutrition to management decisions, we dig into the why behind the what—including demystifying the science behind Riomax tubs without turning it into a sales pitch you didn’t ask for. New episodes drop every Thursday morning—so be sure to tune in and join us on our journey of 'Driving Profitability Back to Rural North America.' Welcome to the table!

Latest episodes

Showing 20 · updated from the feed

Getting to the Root of Rhyzogreen in 2026 | #40 | THAT RANCHING PODCAST

Hay production during drought puts every acre, cutting, and inch of rain under a little more scrutiny. Today we’re talking about what growers across the U.S. and Canada a

Oct 22
52 min

Why Cheap Doesn't Mean Profitable: Lessons on Endurance from a 140-Year-Old Ranch | #39 | THAT RANCHING PODCAST

Today we're joined by fifth-generation Nebraska rancher Shane Keller to talk cattle ranching, ranch profitability, and building something worth passing on. His family has

Oct 19
35 min

Regenerative vs. Sustainable Ranching: Which Keeps the Ranch in the Family? | #38 | THAT RANCHING PODCAST

Today we're joined by Shane and Lindsay Maddock, North Dakota ranchers, to discuss regenerative agriculture, soil health, and why a ranch has to pay if it's going to be h

Oct 8
24 min

The Truth About Cattle Tubs: Is It All Hype? | #37 | THAT RANCHING PODCAST

Today we're joined by Travis Maddock of Maddock Ranch in Maddock, North Dakota, to discuss feeding rumen microbes, what manure and hay use tell him about his cows, and ho

Oct 5
35 min

Can You Really Reduce Calf Retreats by 30%? (Failed Turboboost Trial?) | #36 | THAT RANCHING PODCAST

Today we're joined by Caleb Widener, cattle manager at Adelante Farms in Roswell, New Mexico, to discuss starting calves, respiratory disease in receiving cattle, and an

Sep 25
10 min

Building A Ranch Legacy with Brad Harris | #35 | THAT RANCHING PODCAST

Today we're joined by Brad Harris, a fifth and sixth generation rancher from Tatum, New Mexico, running a registered Angus seed stock operation, for a truly special episo

Sep 17
24 min

Where Does Your Cow's Energy Actually Go? (Dr. Ryan Rathmann)| #34 | THAT RANCHING PODCAST

Today we're joined by Dr. Ryan Rathmann, beef cattle professor and reproductive physiologist at Texas Tech, to discuss how a cow's body decides where her energy goes, and

Sep 10
26 min

Video Rep Explains Why He Won't Use This Program on His Own Calves | #32 | THAT RANCHING PODCAST

This week on That Ranching Podcast, we're on location in Cody, Wyoming with Matt Thompson — a 5th generation Idaho cattleman, and video rep— talking about the real risk b

Aug 27
16 min

Why an Experienced Cattle Broker Says "This might be the best time to do it." | #31 | THAT RANCHING PODCAST

Terrill Ostrom runs Lazy TM Livestock in Red Lodge, Montana and brokers cattle nationwide through Crossroads Cattle Company, moving upwards of 240,000 head a year. This

Aug 21
22 min

$225 or $600 Lick Tub: Which One Actually Costs More? | #30 | THAT RANCHING PODCAST

Anita called us out on price. Someone else said we ghosted them after a problem. Today we're not dodging either one. This week on That Ranching Podcast, we're back answe

Aug 14
9 min

When Ranchers Don't See Results On Riomax | #29 | THAT RANCHING PODCAST

One customer asked us to pay him $5,000 to stop badmouthing us on social media. Our answer? Not a chance. This week on That Ranching Podcast, we're back tackling the nay

Aug 6
8 min

Ranchers Called Us Out Online | #28 | THAT RANCHING PODCAST

Ever wonder why Riomax doesn't slap the ingredient tag on the website? Or why a $495 tub costs triple what you'd pay for a "normal" one? You're not the only one asking —

Jul 30
13 min

Is Riomax Real Science or Just Good Stories? We Finally Settled It | #27 | THAT RANCHING PODCAST

They called our data "anecdotal." So we spent thousands only to find out what we already knew. If you've been around this industry long enough, you've heard it a hundred

Jul 24
18 min

Should You Switch Your Cattle Supplement Program? Here's How to Actually Know | #26 | THAT RANCHING PODCAST

Every rancher has heard the pitch before. Something new hits the market promising better weaning weights, better conception rates, less sickness in the calves... and half

Jul 16
19 min

Why Young Ranchers Are Taking Bigger Risks Than Ever | #25 | THAT RANCHING PODCAST

Three young ranchers sit down to talk about the future of agriculture, family legacy, and why staying in rural North America is getting harder every year. They discuss r

Jul 10
12 min

60 Sick Feedyard Calves, 1 Fix, 55 Survived | #24 | THAT RANCHING PODCAST

There's an old truth in this business: a calf never gets over a good start. You hear it from old-timers, you hear it from vets, and you hear it again in this conversation

Jul 2
10 min

The Cheapest Way To Buy Riomax (Saved over $13,000) | #23 | THAT RANCHING PODCAST

What's the most cost-effective way to buy Riomax? Dave, Malcolm, and Loren break it all down in this one. They cover the quantity discount tiers, the promo windows, cont

Jun 25
8 min

You've Got the Genetics, Now Let Them Work. | #22 | THAT RANCHING PODCAST

Can you really add 100 pounds to your calf weights at weaning? Daryl, Trevor, and Twain sit down to dig into the real numbers behind weaning weight gains — and lay out ex

Jun 18
7 min

Stop Treating Heat Stress. Start Preventing It. | #21 | THAT RANCHING PODCAST

Most producers reach for a quick fix when they see heat stress — but in today's episode, we discuss why that's the wrong move. Trevor, Twain, and Daryl break down why hea

Jun 11
7 min

The Real Cost Of Cheap Summer Minerals | #20 | THAT RANCHING PODCAST

What does "cheapening up" in the summer actually cost you? In this episode of That Ranching Podcast, Twain Manning and Darryl Paskewitz dig into why summer is the most c

Jun 4
12 min

Chart trend

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#83
all-time peak
2
days in the top 100 since Jan 2026

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#127 NEW Marketing US

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