Marketing, Media & Adtech

Jared Belsky on Agency Rebates: We Took One, and Gave It Back

In the Season 10 opener, Acadia's CEO took one media rebate, sent it to 53 clients, and won't say which vendor paid it. Then he explained why agencies should never touch

Everyone In Agentic Advertising Got A Seat. You Got A Price Tag.

Phylicia Koh is a general partner at Play Ventures, the gaming and consumer VC fund. She came on The ADOTAT Show and said privacy is a lie the industry tells itself, that

Ran the IAB for 13 Years. Says Ad Tech Cannot Think.

The man who invented programmatic says the industry that runs on it cannot think. Randall Rothenberg ran the IAB for 13 years. He wrote the book on advertising. He descr

Why Car Ads Are Graded On Mouse Clicks | Carl Matter, Urban Science

Carl Matter, Director of Ad Tech Performance at Urban Science, spends his days inside the most data-rich consultancy in automotive advertising. Urban Science knows what c

Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla

Contextual advertising, brand safety, and the FTC warning letter that rebuilt an entire ad tech company. Hitesh Chawla, founder and CEO of Silverpush, joins Pesach Latti

AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name

Ad tech doesn't have a transparency problem. It has a courage problem. That's the thesis Alessandro De Zanche brought to the show, and he defended it with his whole name

Kristina Kaganer on Why the Best Marketing AI Won't Be Built by Engineers

Host Pesach Lattin sits down with Kristina Kaganer, CPTO at Navigator and founder of Wayfable, for a conversation about AI, profitability, and what fifteen years inside t

Jordan Finger says the agency is dead, the CMO is dead, and your $20 subscription can do the job.

ordan Finger took Freshly from 5 million to a Nestlé exit and ran growth at Nutrafol before Unilever came calling. Now he runs a fractional CGO practice and shows up to m

The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending

Here's a podcast episode description with a fresh title. Title: The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending Desc

The Man Who Built 17 Billion Views, Now He Wants a Baseball Team

Ashkan Karbasfrooshan built one of the biggest channels on the planet from Montreal. 17 billion views. 40 million subscribers. Fifteen years without a dollar of outside m

The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.

The Alienation Tax: Dennis Pekel on the AI Bubble, Adtech's Detroit Moment, and Why "Adoption" Is a Lie | The ADOTAT Show Dennis Pekel quit GumGum to sit at home and thin

John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd

Season 9 of the ADOTAT Show kicks off with a guest who actually has the standing to tell The Trade Desk to sit down. John Nardone, founding IAB member, the man behind the

How iHeart Quietly Bought the Operating System for Audio | John Rosso, CEO of Triton Digital

iHeartMedia quietly acquired the most important infrastructure company in audio and almost nobody in adtech noticed. John Rosso, CEO of Triton Digital and President of iH

The Swiss Founder Who Says Your $700B Ad Stack Is a Lie | Shawn Jensen, Profila | ADOTAT Show

On this episode of The ADOTAT Show, Pesach Lattin sits down with Shawn Jensen, Founder and CEO of Profila, the Swiss startup that's spent eight years building what they c

Rapping About Roku: Kirby Grimes on Broken Ad Tech, YouTube TV, and the Death of Display Ads

Kirby Grimes helped build the first streaming TV apps on the planet. He co-founded Float Left, one of Roku's first development partners back in 2009, got acquired, launch

35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide

Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the

The Future of Retail Media: A Candid Conversation with Mark Donohue, Placements.io

Retail media has reshaped the advertising landscape faster than almost any channel in the last decade. First-party data, closed-loop measurement, and new opportunities fo

Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.

Rob Janes is VP of Revenue at Ad Butler. He sells ad serving technology for a living. He also thinks the open auction was one of the worst things that ever happened to pu

The $140 Billion Ad Fraud Problem Nobody Wants to Fix | Rich Kahn, Anura | The ADOTAT Show

Rich Kahn, CEO of Anura and one of the digital advertising industry's most uncompromising voices on ad fraud, joins Pesach Lattin on The ADOTAT Show for a conversation th

Why Your ROAS Is Lying to You: Last-Touch Attribution, Retail Media's Dirty Secret

Skye Frontier of Incremental came on ADOTAT to tell me everything the marketing industry doesn't want you to know. He did not disappoint.We got into why ROAS is the high