Industrial Growth Institute

The Phone Call That Salespeople Won't Make with Derek Baer

Derek Baer returns to the Industrial Growth Institute podcast for a candid, unscripted conversation about the sales accountability issues most companies avoid talking abo

Why Private Equity Firms Ignore Portfolio Performance Data with Peter Caputa

Peter Caputa (CEO of Databox, former 15th employee at HubSpot) returns to the Industrial Growth Institute podcast to unpack how business intelligence and AI-driven perfor

Objection Handling - Overcoming Buyers' Epistemological Truths with Ed Marsh

Why can't successful industrial leaders change — even when they know they should? It's not stubbornness. It's not bias. It's something deeper: their beliefs aren't opinio

Busting Myths and Dropping Truths About B2B Industrial Sales with Derek Baer

B2B sales in 2025 is confusing. On the one hand, it's just the same as it's been for years. We need to connect with buyers, build trust, and guide them through decisions

Tips on How to Build an Effective Industrial Sales and Marketing Website in an AI World with Joe Jerome

If you haven't asked yourself how to build a B2B website in the new post AI world, you're site is probably underperforming. Not only has technology advanced, but buyer e

Unlocking Machinery Revenue Opportunities for OEMs Who Embrace the Used Machinery Market with Matt Smith

If you're a machinery OEM you probably would like to ignore used machines. They're a hassle. For customers who own them, you have to provide support as components become

Public Relations and Industrial Marketing in a Post SEO Content Apocalypse with Greg Matusky

If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content mark

The Five Buying Decisions Key to Industrial Sales Success

A simplistic sales process sets your team up to fail. Most industrial sales teams never even know who makes the real buying decision! Want to forecast accurately? You m

Selling a Family Owned Manufacturing Business - Michael Horn Jr.

Selling a business after a great run. Finding the right buyer, making the right decision, doing the deal right - Episode 70 of the Industrial Growth Institute Podcast wit

Episode 69 - Radu Spineanu on How AI is Poised to Disrupt Enterprise Manufacturing Software

Rewriting the Rules of Enterprise Software for Manufacturing - Episode 69 of the Industrial Growth Institute Podcast with Radu Spineanu Summary Radu Spineanu is in the

Episode 68 - Jim Vinoski on American Re-Industrialization and Marketing Content

Sales for Manufacturers, and creating content that resonates with people who actually bend steel and make stuff - Episode 68 of the Industrial Growth Institute Podcast wi

Episode 67 - Marcus Sheridan on Endless Customers, Trust, Marketing, Sales & Video

Building a Known and Trusted Brand Through Effective Content Marketing in a Zero-Click World - Episode 67 of the Industrial Growth Institute Podcast with Marcus Sheridan,

Episode 66 - Jeff Tehan on Sensemaking

Sensemaking & Leadership - Turning Technology into Sustainable Business Impact - Episode 66 of the Industrial Growth Institute Podcast with Sensemaking Evangelist Jeff Te

Episode 65 - Rick Kranz on AI For Industrial Sales and Marketing

AI Talk is Cheap. It's time for straight talk about what's really necessary to implement AI for marketing and sales in industrial manufacturers - Episode 65 of the Indust

Episode 64 - Leslie Greenwood on Building Online Community

Trust & Relationships Matter in B2B Sales, and every company should be asking whether and how to build an online community in 2025 - Episode 64 of the Industrial Growth I

Episode 63 - Walter Crosby on Fractional Sales Management

When it's time to improve sales management with an upgrade or a new role, fractional sales management may be the answer - Episode 63 of the Industrial Growth Institute Po

Episode 62 - Belinda Ephraim on Corporate Development and Corporate VC for Industrial Manufacturers

Corporate development and corporate VC are two important growth levers that many middle market industrials overlook - Episode 62 of the Industrial Growth Institute Podcas

Episode 61 - Michael Feuz Provides ITR Economics' Forecast of the 2030s Depression

How long will economic growth last? Join Michael Feuz for Episode 61 of the Industrial Growth Institute Podcast for more on ITR Economics' explosive prediction of a 2030s

Episode 60 - Taylor Evans on Manufacturing Workforce and the False Binary of Automation vs. Talent

Does Industrial Automation Complement or Compete Against Skilled Trades in Manufacturing? - Taylor Evans on Episode 60 of the Industrial Growth Institute Podcast Summary

Episode 59 - Ted McKenna on The JOLT Effect and Overcoming Buyers' Fear of Messing Up

Stop Losing Deals to Buyer Indecision: How to Apply the JOLT Effect in B2B Sales - Ted McKenna on Episode 59 of the Industrial Growth Institute Podcast Summary Ted McKe