Ignite: Healthcare Marketing Podcast

#226 - Scaling Up 2026 Where Healthcare Growth Goes Next

Patient journeys are messy, measurement is getting harder, and healthcare marketers are under more pressure to prove growth. In this special episode of the Ignite Healt

#225 - Pediatric trust beats chasing algorithms

AI can help healthcare marketers create more content, but it can't replace the human connection that earns a parent's trust. On this episode of the Ignite Healthcare Ma

#224 - MMM is a powerful tool, but not a silver bullet

Media mix modeling can tell healthcare marketers where there may be more opportunity, but it can't answer every question about where and how to spend. In this episode o

#223 - Healthcare Growth Is Hiding in Your Funnel

More leads won't fix growth if patients are already slipping through the cracks in the journey you have. In this episode of Ignite, Ashley Petrochenko, VP of Brand Mark

#222 - Multi-Location Healthcare Needs a De Novo Playbook

Marketers who wait until opening day to promote a new location are already behind. In this episode of Ignite, host Lauren Leone, President of Cardinal Digital Marketing

#221 - Building orthopedic growth through community partnerships

What if orthopedic growth starts long before a patient needs an appointment? On this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down

#220 - One brand strategy powers 40 dental locations

Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler? On this episode of Ignite, host Ashley Petrochenko, VP of Brand Mar

#219 - From broken attribution to 14% dental patient growth

If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of

#218 - CTV Isn't Just a Branding Channel Anymore

Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to r

#217 - Speed to Lead Wins More Patients

Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Market

#216 - Patient Acquisition Starts With Operations

Healthcare marketing doesn't have a lead problem. It has an operations problem. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits d

#215 - Patient Trust Starts With Cutting Red Tape

Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts. On this episode of Ignite, host Rich Briddo

#214 - The Strategists' Corner: Getting Leadership Buy In

Healthcare marketers often know what needs to change. Getting the organization to act on it is the hard part. In episode three of The Strategists' Corner, host Rich Bri

#213 - The Creative Briefing Is Now a Media Decision

Your Meta targeting isn't reaching who you think it is, and your creative is why. On this episode of Ignite Healthcare Marketing Podcast, Cardinal President Lauren Leon

#212 - The Real Role of AI in Healthcare Performance Creative

AI won't save a weak creative strategy, it will just produce more of it, faster. Cardinal's President Lauren Leone sits down with Sr. Creative Director Jean Zhang on th

#211 - Are Behavioral Health Marketers Speaking the Wrong Language

Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardi

#210 - The Strategists' Corner: Building modern measurement stacks

Healthcare marketers are making major budget decisions based on attribution models that often tell an incomplete story. In episode two of The Strategists' Corner, host

#209 - Urgent Care Marketing Starts Before Patients Need You

By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Br

#208 - How to Drive Real Results When Your Data Isn't Perfect

Perfect measurement is the goal. But it's rarely the reality. In this episode of Ignite, Cardinal's President Lauren Leone sits down with Scott Cameron, Group Media Dir

#207 - Scaling 100 Dental Practices Without Losing Their Identity

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's