Clienting by AttorneySync

How Ross Gordon and The Thumbs Up Guys Compete in a Competitive Market

"Strategy beats budget 90% of the time." - Ross Gordon Director of Marketing at The Thumbs Up Guys. This week, Clienting welcomes Ross Gordon, Director of Marketing at

What Will ChatGPT Ads for Law Firms Reveal?

OpenAI just updated their guidelines to allow U.S. law firms to advertise on ChatGPT. What will ChatGPT impressions look like for these law firms? AttorneySync's Jeff Ber

Clienting Podcast Reboot

Hey, it's been a minute (more like 3,339,360 minutes). But Clienting is back! We'll be exploring new formats and inviting guests. Have questions about how law firms are g

Clienting #56: Kay Van Wey on National PR and Dr. Death

Kay Van Wey is a  board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a D

Clienting - COVID-19 Special

Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and u

Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder

This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.  Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judic

Clienting #54: Megan Zavieh on Ethics, Technology & Marketing

Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend them

Clienting #53: Marco Brown on Finding the Money to Market

Marco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. Marco is a husband, father, and divorc

Clienting #52: Josh Gerben on Learning to Market His Law Firm

Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to t

Clienting #51: 2020 Legal Marketing Trends

Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode.  Voice Search - any updates here? Influencer marketing - Lawyers as Influencers https://www.

Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!

Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC. In 2019, Connecticut Trial Firm was ranked #15 on the Law Firm 500 list of fastest

Clienting #49: Erin Gerstenzang is back to discuss the future!

In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future

Clienting #48: Allison Shields and the 2019 ABA Marketing Survey

Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. We've deemed this episode "Random Acts of Marketing" because that's what the data shows ar

Clienting #47: Raif Palmer on The Human Side of Client Experience

For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate techn

Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report

Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can

Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online

Sam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online

Clienting #44: Delisi Friday, In-House Legal Marketer

Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do

Clienting 43: Travis Patterson talks Inside Out Marketing

Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff's personal injury practice in Fort Worth, Texas. Travis is extremely fortunate

Clienting #42: Tech Tools For Marketing

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, m

Clienting #41: Gyi & Kelly Talk Outreach, Links, and HARO

On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences. Outreach The first rule of journ