Empowered Business

116. How Becky Beach Uses Claude to Get Booked on Podcasts and Stages

Becky Beach used to pay $750 a month for a pitching service and kept landing on shows with no real audience behind them. So she built her own system with Claude. This ep

115. AI Emails That Sound Human with Ruth Poundwhite

I have a bad habit I am not proud of. Claude writes me an email, it uses a word I can’t stand, and instead of telling it so, I go into the HTML and fix it myself. Every s

114. The Invisible Funnel: How Kate Kordsmeier Turns Feedback Forms Into Client Retention

I have a confession. Over 200 people filled out the welcome survey for the Empowered Business Lab AI, and I did not respond to a single one. Not one. If that stings a lit

113. Sandra Booker Built a 6-Person AI Board of Directors & Here's How to Replicate It

Right before I recorded this, I spent the whole morning inside Claude working through my next big decision. And the entire time, I could not shake the feeling that it was

112. Bot Squads: What Happens When Your AI Tools Finally Talk to Each Other (with Kelly Sinclair)

I have nine custom GPTs inside one program. They should work together. They don’t. So I built my students a map: use this one first, then take that output and drop it int

111. The AI Aftertaste: Why Your Content Doesn't Sound Like You (And How to Fix It) with Bernadette Shepherd

I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a

110: 7 Things We Stopped Doing Manually Using Claude Connectors

If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answ

109: 7 Ways the Kit MCP Is Making My Email Marketing Smarter

If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I&

108: How to Use Claude to Write a Revenue-Generating Newsletter on Autopilot with Dr. Destini Copp

If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini

107: Claude Is Running Our Businesses and We're Not Exaggerating

In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog post

106: This Simple Email Shift Made Me $23K in 8 Weeks

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with

105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind

Black Friday doesn’t have to be a race to the bottom. In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pu

104: How Becky Beach Streamlined Her Way to $100K Months Using AI and Automation

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly wha

103: Traffic School Roundtable: Proven Ways to Drive Sales Off Social

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owne

102: The Future of AI Needs Women's Voices with Kinsey Soderberg

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone. In this episode, I sit down with Kinsey Soderberg, host of the Aut

101: Digital Shop Success: How Natalie Gingrich Made $20K from Content She Already Had

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow. I’m sitting down with my longtime friend and peer, Natalie Gin

100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one

99: How Ruth Poundwhite Balances AI with Staying Authentic

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise. In this episode

98. Real Strategies for Recurring Revenue from My Peer Mastermind

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for a

97: From Side Hustle to Wholesale Sales Powerhouse with Andee Hart

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. And