Brand Master Podcast

322 | What Brands Learn Meeting Customers in the Wild with George Beverley

Meeting customers in the wild reveals insights dashboards and data alone can’t show. George Beverley explains how real-world customer research uncovers the moments, meani

321 | Become a Category of One: Build Authority & Reinvent with Ilana Golan

Becoming a category of one means building authority around where you’re going—not just where you’ve been. Ilana Golan reveals how to reinvent your career, create a powerf

320 | Why Website Traffic No Longer Defines Brand Success with Rand Fishkin

Website traffic no longer defines brand success in a world where Google, AI, and social platforms answer questions without sending visitors to your site. So how do you bu

319 | Why Better Content Starts With Slowing Down in AI with Robert Rose

AI makes it easier than ever to create more content, faster. But is speed actually making your content better? In this episode, Stephen Houraghan sits down with content m

318 | Why Higher Fees Aren’t About Confidence or Packaging with Allan Dib

Higher fees aren’t about confidence, better packaging, or simply deciding to charge more. They come from widening the gap between what your client pays and what they beli

317 | Why Customers Buy and Brands Get Remembered with Katelyn Bourgoin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb Buyer psychology reveals wh

317 | Why Most B2B Positioning Fails with April Dunford

Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning mu

314 | Beyond AI-Generated Strategy with Jenny Sagstorm

Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton expla

316 | Why Customers Change Minds with Bobby Moesta

Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change. In

315 | The End of Selling Expertise with Blair Enns

Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale

313 | Why Brand Value Now Comes From Human Values with Mary Meehan

Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are r

312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized w

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals tha

310 | Why Every Great Brand Needs an Enemy with Laura Ries

Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→ https://brandmasteracademy.com/brand-os

309 | Build a Business They Want to Buy with John Warrillow

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossi

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

AI Brand Governance: The Missing Layer in Strategy AI brand governance is about to become the most valuable layer in your brand strategy. Most teams are launching AI too

307 | Why Relevance Wins in the Age of AI with David Aaker

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb Brand Strategy Lessons from

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb Influencer Marketing Explai

305 | The Rebrand You Don’t See Coming

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb The Rebrand You Don’t See C

304 | The Secret To Charging More As A Consultant

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠htt