Marketing · Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

by Consumer Behavior Lab

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Latest episodes

Showing 4 · updated from the feed

Episode 29: Valentine's Day

In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed m

Feb 13 2024
22 min

Episode 28: The Big Game: Costly Signaling and the Public's Trust

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.

Feb 5 2024
27 min

Episode 27: Behavioral Economics with Mark Earls

In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economic

Jan 31 2024
47 min

Episode 26: Crossroads of Consumer Psychology and Marketing

In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of la

Jan 16 2024
37 min

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