The StoryBrand Guide Podcast

How One Guide Relationship Turned Into $90K

Your certification gives you the framework. The community gives you the referrals. In this episode, Annie Figenshu and Tyler Pigott talk with two StoryBrand Certified Gu

What to Pack for the StoryBrand Guide Retreat

The StoryBrand Guide Retreat is less than a week away, and we don’t want you looking across the table at something brilliant and realizing it’s sitting at home on your co

Flipping the Script on the BrandScript with Curt Stockwell

What if the best words for your client’s BrandScript are already sitting in their customers’ mouths? In this episode, Annie Figenshu and Tyler Pigott sit down with Curt

Call Me When You're Ready to Make Money: Sales Lessons with Brooke Greening

Great marketing gets you the call. Sales gets you the client. In this episode, Annie Figenshu and Tyler Pigott talk with StoryBrand Certified Guide Brooke Greening, who

Foundation Fridays: The Hour That Gets You Unstuck

Most StoryBrand Guides don't have an information problem. They have a shipping problem and a deciding problem. This week, co-hosts Annie Figenshu and Tyler Pigott sit dow

Messaging Canvas Recap: What Guides Need to Know From the Quarterly Call

Missed the quarterly call with Donald Miller? We've got you. Annie and Tyler break down everything guides need to know about the Messaging Canvas: what it is, why StoryB

Get Unstuck Faster: Inside StoryBrand Office Hours

Every StoryBrand Certified Guide has access to a weekly resource most people don't know about. In this episode, Tyler pulls back the curtain on office hours: what it is,

What the Guide Benchmark Data Says You Might Be Doing Wrong

Tyler and Annie open up the State of the Guide Community report and walk through what separates guides who are growing from guides who are stuck. Drawing from the Januar

The Guide's Journey: Your Playbook for Attracting More Clients

Most guides don't actually have a client problem. They have a "treat your own business like your best client" problem. In this episode, Tyler Pigott and Annie Figenshu u

The StoryBrand Messaging Canvas (and What to Do When They Say You're Too Expensive)

A prospect just told you your rate is too high. Now what? In episode 10, Annie Figenshu and Tyler Pigott answer a question from the Ask the SB Community about pricing a

The Unofficial Mid-Year Kickoff: What's Changed and What's Coming for StoryBrand Guides

A lot has changed since January, and even more is on the way. In this episode, Annie and Tyler host the unofficial mid-year kickoff call for StoryBrand Certified Guides,

Turn a Keynote Into Clients: Two Guides Share Their Playbook

Most guides have the StoryBrand keynote decks sitting in their resources folder and never use them. In this episode, we talk with two Certified Guides who turned the Soun

Why Niching Down Actually Creates More Opportunity | Brian Sooy

What if the thing you're most afraid of in your marketing business is actually the thing that would set you free? In this solo episode, Tyler sits down with Brian Sooy,

How Josh Hull Turned the $100k Pitch Deck Into $100k in New Business

What if one resource could help you close bigger deals with more confidence? In this episode, Tyler and Annie break down the $100,000 Pitch Deck. You'll learn what it is,

Mailbox Money: Your Soundbite Course Affiliate Link (and How Soundbites Fit With StoryBrand)

What if one simple link could cover your certification fee for the year? In this episode, Annie and Tyler break down the StoryBrand Soundbite Strategy course affiliate op

Turn One StoryBrand Link Into Warm Leads and Mailbox Money

You have powerful resources through your StoryBrand Certification, but turning them into revenue and warm leads is not always clear, so they sit unused. We get it. In th

Is Brand Messaging Enough?

Is brand messaging enough on its own, or do you need to bolt on web design, graphic design, and analytics to compete? In this episode, Tyler and Annie tackle a question f

Is the Guide Retreat Worth It? Two Guides Show the Math

Should you go to the StoryBrand Guide Retreat? In the very first episode of the StoryBrand Guide Podcast, Tyler Pigott and Annie Figenshu pull back the curtain on a quest

Kicking Off the Guide Podcast (And Why We're Doing This)

Welcome to the StoryBrand Guide Podcast...a brand new show by Guides, for Guides. In this kickoff episode, Tyler Pigott and Annie Figenshu introduce what's coming: real c