Brainfluence

Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science

In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, wh

The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business own

The Housefly Effect and Other Nudges That Change Behavior | Brainfluence

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguin

How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuros

The Activator Advantage with Matt Dixon

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixo

Audacious with Mark Schaefer: How Humans Win in an AI World

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, A

iMotions, Affectiva and Neuromarketing with Peter Hartzbech

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a

Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Gr

Marshall Goldsmith's AI Legacy: Free MarshallBot for Better Leadership Globally

Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing

AI Podcasts, Google NotebookLM and Pricing Psychology

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the sho

The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich

Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, custome

The Illusion of Choice with Richard Shotton

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and

Better Customer Interactions: New HBR Study

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head

Tightwads and Spendthrifts with Scott Rick

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spe

Negotiation Essentials with Keld Jensen

In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with

Mindstuck with Michael McQueen

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Mic

Micah Solomon: The Art of Exceptional Customer Experience

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves int

The Psychology of Pricing with Leigh Caldwell

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on t

Design Your Business to Run Itself with Mike Michalowicz

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses

What Your Employees Need and Won't Tell You with Melina Palmer

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They di