Marketing · Tony Francesconi
Where's the Brief?
by Tony Francesconi
Where’s the Brief is for agency creative folks who know every great project starts with clearly defined objectives, measurable goals, and an inspiring strategy. Join me as I sit down with leaders across creative disciplines to talk about how a creative brief can make the difference between a brilliant idea and a boring one. After hours, during lunch, or over a drink or two, I always have these no bullsh** conversations with creatives about what we are working on and how we would do it better. It all starts with the brief.
