Where's the Brief? artwork

Marketing · Tony Francesconi

Where's the Brief?

by Tony Francesconi

Where’s the Brief is for agency creative folks who know every great project starts with clearly defined objectives, measurable goals, and an inspiring strategy. Join me as I sit down with leaders across creative disciplines to talk about how a creative brief can make the difference between a brilliant idea and a boring one. After hours, during lunch, or over a drink or two, I always have these no bullsh** conversations with creatives about what we are working on and how we would do it better. It all starts with the brief.

Latest episodes

Showing 11 · updated from the feed

Greg Christman

The conversation features Greg Christman, a designer and illustrator, discussing his journey in the creative industry, his influences, and the challenges of freelancing.

Oct 24
32 min

Nate Johnson

In this conversation, Tony Francesconi and Nate Johnson explore the intersection of creativity, technology, and the advertising industry. They discuss the evolution of so

Oct 10
43 min

Robb Leef

In this conversation, Tony Francesconi and Robb Leef discuss their experiences as creative professionals, focusing on the freelance design process, the importance of coll

Oct 3
41 min

Jarred Eberhardt

The conversation between Tony Francesconi and Jarred Eberhardt covers their introduction, creative industry networking, design work, and the impact of AI on the creative

Sep 28
55 min

Julia Lewis & Mary Gutierrez

The conversation covers the introduction of the team, their experience and background, the impact of AI in advertising, interpreting and working with briefs, and client f

Sep 17
32 min

Frank Gillam

The conversation covers various topics including collaboration, insights, creativity, AI in creativity, team management, and refining core concepts. It delves into the pr

Sep 13
32 min

Seth Friedman

The conversation delves into the world of brand strategy and advertising, exploring the role of brand strategy in advertising, the creative process, client relationships,

Sep 9
37 min

Buzz Miller

Had a great conversation with Buzz Miller talkin' travel, photography, creative direction, skateboarding, and the advertising industry. Buzz shares insights on storytelli

Sep 4
22 min

Andy Benson

We get into career transitions, creative process, memorable moments in advertising, and personal aspirations. The dynamics of creative partnerships and the importance of

Aug 22
29 min

Anatomy of a Brief

This is an introduction to what a brief actually is. During this series we'll explore what makes briefs critical to our creative world. Get subscribed because in the comi

Aug 16
1 min

Where's the Brief (Teaser)

Launching in August 2026, here we go!

Aug 15
1 min

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