Unpacking the Digital Shelf

Demystifying AI in B2B: Moving from Hype to Action with Nick Pericle, Founder of Tenexity

In this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application o

The Shopper Revolution Requires a Data, Process, and Workforce Evolution, with Elise Barry, Digital Capabilities Manager at Royal Canin - Mars

Elise Barry has observed the shopper's growing control over their journey firsthand, moving from her early days managing spreadsheets on the agency side of ecommerce to h

The Sunscreen That AI Forgot, with Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf

AI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics a

De-Siloing Your Org is Easier than You Think, with Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union

The consumer journey is under one of the greatest transformations since, well, ecommerce. As AI and agents enable consumers to ask their individual questions, it is the c

From Margins to Mainstream: The Rise of Marketplaces in Australia with Mark Mansour - Managing Director, Woolworths MarketPlus

Marketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketpl

Leadership through Change Sometimes Starts with One Word, with Jennifer Angelus, Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone

Moments of great transformation, chaos, and opportunity, as we are in now, require thoughtful and transformational leadership. Now in her 11th year at Danone, Jennifer An

Plumbing the Digital Pipeline: Defining E-Commerce for Wholesale Distribution with Sarah Kirwen Director of eCommerce at Oatey

Today, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different peop

Curiosity is the Secret Ingredient in Your Growth Strategy, with Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive

Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and

Nourishing Long Term Consumer Value from Ages 1 to 101, with Catherine Hayden, Chief Marketing Officer at Kate Farms

Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, t

The Leadership Mindset that Drives Growth and Innovation in Any Era, with Sha Atakhanov, Vice President of Marketing & Commerce at Boiron

VP of Marketing & Commerce Sha Atakhanov has been driving growth and innovation at homepathic brand Boiron for almost 17 years. From booking some of the first ads on Amaz

The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ

AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and

The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association

Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings ove

A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML

The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consum

How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare

Many brands spend years trying to earn their place on retail shelves. They pitch buyers, fight for space and hope their products will sell once they finally get there. Bu

Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist

So it turns out when you survey brand marketers, and then their consumers, you all are not on the same page. But if you get on the same page, if you get past logic and re

Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan

The apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jaso

You are the Agent of Your Own Future, with David Goodtree, CEO and Founder at Foodgraph

The leadership guru James C. Maxwell said “Change is inevitable. Growth is optional.” Feels apt to this moment, doesn’t it? People are anxious about the impact AI will ha

Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave

As always with the three-legged stool of people, process, and technology, it’s the tech that gets all the buzz while it’s getting the other two legs right that really det

Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify

In this episode, we unpack the key findings from the newly released Inside Digital & eCommerce 2026 report from Arktic Fox & Six Degrees Executive. The report is a deep

Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - the