Unpacking the Digital Shelf artwork

Management · Digital Shelf Institute

Unpacking the Digital Shelf

by Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Latest episodes

Showing 20 · updated from the feed

From Webcasts to Generative Engine Optimization: 30 Years of Digital Evolution with Steven Javor Head of Digital Customer Experience and Channel Digital Commerce Canada

Jamie Clapper here, and welcome to another episode of Unpacking the Digital Shelf: B2B Edition. Today, we’re joined by a true pioneer in the digital space—Steven Javor, H

Oct 21
40 min

What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr

As AI fundamentally changes how consumers discover and buy products, the digital shelf is evolving into the agentic shelf. In this episode, Todd Hassenfelt, Chief Decisio

Oct 19
35 min

Shopping and Buying Aren’t the Same Thing Anymore, with Jeriad Zoghby, Co-founder at ACOS Labs and Co-author of Competing at Machine Speed

Jeriad Zoghby has spent more than 20 years as the C-Suite whisperer for commerce with stints at leading firms like Accenture and IPG. He’s no longer whispering, he is sho

Oct 12
41 min

From Social Commerce to Agentic Discovery: The New Role of Creators and UGC with Kate Musgrove, Managing Director APAC, Bazaarvoice

Social is continuing to evolve as a channel for discovery and commerce, with AI accelerating that evolution, bringing social content and product discovery closer together

Oct 12
41 min

The Twin Forces of Retail Media and PDPs Should Be United, with Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella

Everyone knows this, but it still keeps happening - an expensive retail media campaign that leads to a neglected PDP, wasting time, money, and consumer loyalty. The madne

Oct 5
32 min

Bonus Episode: GroceryShop Themes & Recap with Matt Van Gilder, Principal & Vice President, Omnichannel, NexChapter and Andrea K. Leigh, Founder & CEO, Allume Group

Bonus Episode! Tune in to hear the themes and takeaways from this year's Grocery Shop 2026 in Las Vegas, live from the show floor.

Oct 2
26 min

There’s No Better Time to be a Change Agent Than Now, with Paul Acito, CEO at Lyftbridge Innovation

Paul Acito has spent decades leading transformation at global giants like Medtronic and 3M, and now is running Lyftbridge Innovation, helping enterprises use AI to drive

Sep 28
41 min

Accelerating the Always-On Flywheel Across Every Shelf, with Ben Galvin, Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy

Winning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is con

Sep 21
41 min

All the Latest Walmart Scoop, with Russ Dieringer, Founder and Claire McBride, VP of Research and Education at Stratably

Selling at Walmart? Then this podcast is for you, with two of the sharpest brains in the ecommerce business, Russ Dieringer, Founder and Claire McBride, VP of Research an

Sep 14
37 min

From Takeaway to Retail: The Evolution of Quick Commerce

What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail. Consumers are now buying everything from groceries and be

Sep 8
43 min

The Orchestration of Winning the Recommendation, with Jing Feng, Co-founder and COO at Bluefish

As the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional sea

Sep 7
32 min

Demystifying AI in B2B: Moving from Hype to Action with Nick Pericle, Founder of Tenexity

In this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application o

Sep 1
37 min

The Shopper Revolution Requires a Data, Process, and Workforce Evolution, with Elise Barry, Digital Capabilities Manager at Royal Canin - Mars

Elise Barry has observed the shopper's growing control over their journey firsthand, moving from her early days managing spreadsheets on the agency side of ecommerce to h

Aug 31
26 min

The Sunscreen That AI Forgot, with Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf

AI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics a

Aug 24
28 min

De-Siloing Your Org is Easier than You Think, with Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union

The consumer journey is under one of the greatest transformations since, well, ecommerce. As AI and agents enable consumers to ask their individual questions, it is the c

Aug 17
34 min

From Margins to Mainstream: The Rise of Marketplaces in Australia with Mark Mansour - Managing Director, Woolworths MarketPlus

Marketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketpl

Aug 11
27 min

Leadership through Change Sometimes Starts with One Word, with Jennifer Angelus, Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone

Moments of great transformation, chaos, and opportunity, as we are in now, require thoughtful and transformational leadership. Now in her 11th year at Danone, Jennifer An

Aug 10
36 min

Plumbing the Digital Pipeline: Defining E-Commerce for Wholesale Distribution with Sarah Kirwen Director of eCommerce at Oatey

Today, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different peop

Aug 4
32 min

Curiosity is the Secret Ingredient in Your Growth Strategy, with Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive

Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and

Aug 3
37 min

Nourishing Long Term Consumer Value from Ages 1 to 101, with Catherine Hayden, Chief Marketing Officer at Kate Farms

Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, t

Jul 27
41 min

Chart trend

Position in the Management chart (US), last 90 days.

#101
all-time peak
42
days in the top 200 since Mar 2025

Chart positions

Where Unpacking the Digital Shelf ranks today in each Apple Podcasts chart (US, Oct 23, 2026).

#189 ▼ 37 Management US

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