Todd Liles and the Wizard of Ads

The Ad Mistake Costing Contractors Millions (You're Probably Making It)

"Family owned since 1987. Award-winning technicians. Call now for your free estimate." That ad has cost the trades more money than any recession ever did. Because the c

How to Stop Wasting Money on Ads Nobody Remembers

A cow eating grass beat half the ads in the world. That's not a joke. It's the research. And it means most ads (including yours) are paying a tax for being forgettable.

The One Thing About Your Brand That Should Never Change (And the One That Must)

Every brand has a soul that should never move — and a story that should never stop moving. Most owners either change everything or change nothing. Both kill the brand.

Why Your Marketing Feels Broken (Nobody Is Conducting the Orchestra)

Your radio sounds like one company. Your Facebook ads sound like another. Your PPC team is off the rails. Everyone claims victory. You wonder why the phone isn't ringing.

The Most Expensive Lie in Marketing (Your Data Is Hiding It)

Your marketing company is reporting blended data. It looks fine. But when you separate branded search from unbranded search, the numbers tell a very different story. To

Creative Matters More Than Targeting (The Real Driver of ROI)

Many businesses believe their marketing success depends on targeting the right audience. But the real driver of results is something far more controllable...and far mor

You Can't Advertise Your Way Into Being Remarkable

If your marketing feels inconsistent, unpredictable, or fragile… It may not be a media problem. It may be an alignment problem. In this episode, Todd Liles, Roy H.

The Hidden Marketing Error Costing Business Owners

A lot of business owners think they have three marketing problems: • Too few leads • Too expensive leads • Low-quality leads But that's not the real issue. In this ep

How Brands Are Formed in the Mind (Why Consistency Builds Reputation)

"Remarkable" is one of the most misunderstood words in business. It does not mean flashy. It does not mean viral. It does not mean loud. It means worth remarking abou

How Measuring Success Shapes Every Advertising Decision

Most advertising decisions aren't made consciously. They're shaped by how success is measured. In this episode of Todd Liles and the Wizard of Ads, Todd Liles and Roy H

How You Build Trust With Specific Language (And Lose It With Vague Words)

Most businesses don't lose trust because they lie. They lose trust because they speak in generalities. In this episode of Todd Liles and the Wizard of Ads, Todd and Roy

This Is Why Your Ads Are Being Ignored (and the "Rhinoceros" Fix)

Advertising isn't a test of logic—it's a battle for memory. In this episode, Todd Liles sits down with Roy H. Williams, the Wizard of Ads, to dismantle one of the most

The Discipline That Separates Smart Advertising From Wasted Money

Most businesses don't fail because they spend too little on advertising. They fail because they spend without discipline. In this episode of Todd Liles & The Wizard of

Why the Ads That Make You Feel Always Win (and Logic Rarely Does)

Most advertisers believe clarity is enough. They explain it well. Show the facts. Make it logical. And yet…the ads that win don't do any of that first. In this episod

Why Safe Brands Get Ignored (and Bold Ones Win)

Most brands don't fail because they lack talent. They fail because they're afraid to draw a line. In this episode of Todd Liles & The Wizard of Ads, Todd and Roy unpack

The Hidden Psychology Behind Influence: What Separates Ethical Persuasion From Manipulation

Persuasion and manipulation can look identical from the outside. Same words. Same tone. Same delivery. So what's the real difference? In this episode of Todd Liles &

The Alchemy of Virality: Why Great Content Makes the Viewer the Hero

You can't engineer virality...but you can create something so meaningful that people see themselves inside it. In this episode of Todd Liles & The Wizard of Ads, Brian

The Future of Creativity: Brian Brushwood on AI, Art & the Human Heart

Artificial intelligence can write, draw, replicate, and remix. But can it create? Can it feel? Can it speak to the human heart? In this episode of Todd Liles & The Wiza

The Attention Equation: Brian Brushwood on Story, Trust & Timing

Most business owners want more sales. But magician Brian Brushwood says they're skipping the most important step: attention. In Part 2 of this 4-part series, Todd Liles

The Art of Misdirection: What Magicians Teach Us About Marketing, Trust & Attention

How do you guide attention without crossing the line into manipulation? In this episode of Todd Liles & The Wizard of Ads, Todd and Roy sit down with magician and storyt